Media Planner at Giant Spoon

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MediaIndustries

Requirements

18 months minimum of experience in an integrated media planning & buying (digital & traditional) role client-side or agency
Can take a brief and develop a comprehensive, omni channel media plan
Experience with media planning and buying tools (Prisma/Media Ocean)
Budget, billing, reconciliation experience a must
Excellent written, verbal, and presentation skills
Experience with digital trafficking, campaign set up & QA
Inherent desire to learn more of the trends shaping consumer behavior
Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry

Responsibilities

Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits etc)
Own billing and reconciliation of budget and invoices
Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
Pull together channel & partner capabilities
Coordinate outreach and review and evaluate partner proposals
Coordinate RFP development
Coordinate tactical planning, negotiating and execution tied to media brief
Collaborate with Analytics Team to identify and report insights
Develop strategic POV on research and creative
Contribute to creative media brainstorms
Manages the day-to-day of an Assistant Media Planner, including training and mentoring
Stay up to date on media trends and evolving capabilities

Skills

Media Planning

Media Buying

Audience Research

Campaign Optimization

RFP Development

Negotiation

Billing Reconciliation

Campaign Monitoring

Analytics Collaboration

Creative Brainstorming

Mentoring

Media Trends

Giant Spoon

Integrated advertising agency creating brand experiences

About Giant Spoon

Giant Spoon is an advertising agency that focuses on creating unique brand experiences for its clients. The agency combines cultural insights with creative strategies to develop what they call "brand universes," which are immersive experiences designed to connect deeply with target audiences. Their services include advertising, experiential marketing, and strategic brand development, allowing them to provide comprehensive solutions from concept to execution. This approach ensures that all aspects of a brand's presence are consistent and impactful. Unlike many competitors, Giant Spoon emphasizes groundbreaking work that challenges traditional advertising methods, attracting clients who seek bold solutions. The goal of Giant Spoon is to push the boundaries of advertising and marketing, helping brands stand out in a crowded marketplace.

New York City, New YorkHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Goods, EntertainmentIndustries

51-200Employees

Benefits

Hybrid Work Options

Risks

Increased competition from similar agencies may dilute Giant Spoon's market share.

Rapid digital marketing evolution requires continuous investment in new tools and training.

Reliance on project-based fees could lead to financial instability during industry downturns.

Differentiation

Giant Spoon creates unique brand experiences using cultural insights and creative strategies.

The agency offers a full suite of services, ensuring consistency across brand touchpoints.

Giant Spoon's idea-centric strategy blends content, technology, and media for impactful campaigns.

Upsides

Growing demand for immersive brand experiences boosts Giant Spoon's market opportunities.

Interest in experiential marketing post-pandemic aligns with Giant Spoon's core competencies.

Cultural insights in marketing strategies enhance Giant Spoon's connection with diverse audiences.

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