Media Executive (Content Creator) at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Nutrition, Mother & BabyIndustries

Requirements

1–2 years of experience in creative scriptwriting and producing short videos
Strong creative mindset; preference for candidates who have directly participated in producing sales videos or increasing engagement
Experience working at marketing service companies or brands in nutrition, health, or Mother & Baby sectors is an advantage
Strong creative and marketing thinking, clear understanding of customer funnel and conversion metrics
Sensitivity to visuals, ability to provide creative direction
Clear expression of ideas, persuasive content writing skills

Responsibilities

Research market, competitors, and short video trends on TikTok in Mother & Baby, nutrition, and health sectors
Understand psychology and behavior of target customers (Gen Z mothers, caregivers, online shoppers) and customer journey
Stay updated on platform trends, algorithm changes, and optimization methods
Build customer personas and suitable content strategies
Develop ideas and write scripts for “Tôi Yêu” (positive emotion) and “Tôi Mua” (drive purchases) videos in a natural, relatable style
Propose ideas, formats, and content series fitting user behavior on the platform
Build content posting schedules and long-term content direction
Direct visuals and content to be relatable to the audience
Create detailed production plans and monitor progress with the production team
Provide feedback and improvement suggestions during execution
Ensure final products align with brand communication, platform characteristics, and target audience
Measure effectiveness and derive lessons for content improvement
Participate in editing and optimizing existing videos to convert from “Tôi Xem”/“Tôi Yêu” to “Tôi Mua” stages
Adjust video content for different platforms to ensure flexibility and communication effectiveness
Support image design for marketing campaigns, product promotion, and in-store displays to boost brand recognition and attract customers

Skills

Video Scriptwriting

Live Streaming

TikTok

Market Research

Consumer Insights

Content Production

Video Editing

Audience Engagement

Trend Analysis

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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