Media Campaign Planner Spain at Back Market

Paris, Île-de-France, France

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, TechnologyIndustries

Requirements

Creative and motivated individual who thrives in a fast-paced environment
Ability to collaborate with the Global Lead Media Planner and Head of Marketing
Knowledge of media channels including digital, print, television, audio, and OOH
Capability to stay updated on industry trends, new media platforms, and advertising technologies

Responsibilities

Collaborate with the Global Lead Media Planner to develop comprehensive media plans for Spain
Identify appropriate media channels based on campaign objectives and budget constraints
Create and maintain media schedules, ensuring accurate and timely placement of advertisements
Work closely with the Head of Marketing on adapted planning to meet market needs
Monitor media campaigns and provide regular performance reports with key metrics, trends, and optimization recommendations
Track and monitor creatives in the market
Collaborate with cross-functional teams (communications, product, creative, account management, performance) for seamless campaign execution
Conduct post-campaign analysis, evaluating success against KPIs and providing insights for future planning
Contribute to campaigns in two additional markets beyond Spain

Skills

Media Planning

Digital Media

Print Media

Television Advertising

Audio Advertising

OOH Advertising

Media Scheduling

Campaign Coordination

Back Market

Global marketplace for refurbished electronics

About Back Market

Back Market is a global marketplace that specializes in selling refurbished electronic devices. The company partners with professional refurbishers to ensure that each device meets strict quality and performance standards. By focusing on refurbished technology, Back Market aims to promote sustainability and reduce electronic waste, appealing to environmentally conscious consumers and budget-savvy shoppers who want high-quality tech at lower prices. The platform operates in multiple countries and uses a thorough vetting process to ensure the reliability of its products. Back Market's business model is commission-based, earning revenue from transactions on its platform, which allows for efficient scaling while maintaining quality control. Additionally, the company values work-life balance and flexibility for its employees, fostering a positive work environment.

Paris, FranceHeadquarters

2014Year Founded

$991MTotal Funding

SERIES_ECompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Flexible Work Hours

Remote Work Options

Paid Vacation

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Mental Health Support

Company Equity

Paid Sick Leave

Paid Holidays

Hybrid Work Options

Wellness Program

Professional Development Budget

Conference Attendance Budget

Home Office Stipend

Phone/Internet Stipend

Risks

Increased competition from new entrants like Swappa and Decluttr threatens market share.

Consumer skepticism towards refurbished electronics remains a significant challenge.

Economic downturns can reduce consumer spending on electronics, impacting sales.

Differentiation

Back Market focuses on sustainability by promoting refurbished electronics to reduce e-waste.

The company collaborates with professional refurbishers to ensure high-quality standards.

Back Market operates in 13 countries, offering a global reach for refurbished electronics.

Upsides

Back Market raised $510 million, valuing it at $5.7 billion in January 2022.

The European Union's Right to Repair legislation boosts demand for refurbished electronics.

The global refurbished smartphone market is projected to grow significantly by 2024.

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