Media Analyst at Target

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, MarketingIndustries

Requirements

2 - 7 years of experience in digital marketing focused on analytics or media execution
Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click)
Familiarity with ad servers (Google Adsuite / Openx), rich media vendors (Pointroll / Sizmek / Doubleclick / Medialets), Social (FB /Twitter /Pinterest)
RTB/Programmatic buying experience a plus (DBM / TTD / Mediamath / Appnexus / Mopub)
Fair understanding of the retargeting & affinity models
Hands-on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage
Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, TubeMogul, Brightroll etc
Good understanding of DMP workflows & audience segmentation
Be required to work during US Day time (CST) for certain period in the year
Passion for digital media, an eye for detail and an enthusiasm for problem solving

Responsibilities

Understand the campaign needs of our media vendor
Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals
Understand and analyse the Media Plan, and ensure the campaign is set accordingly
Manage the budget of the campaigns and effectively shift it between different media channels
Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics
Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
Align with internal teams to translate patterns in campaign performance into future recommendations
Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest)

Skills

Digital Media

Performance Analysis

Campaign Management

Bid Strategies

Optimization Recommendations

Media Planning

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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