Marketing Strategy Lead Analyst at Vanguard

Malvern, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Finance, MarketingIndustries

Requirements

Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related field (Master's preferred)
Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
Understanding of A/B testing, regression, hypothesis testing, and statistical significance
Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
Ability to translate complex data into actionable insights for non-technical stakeholders
Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments
Working cross-functionally and collaboratively with partner and support organizations (e.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams)
Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
Exceptional verbal + written communication and stakeholder management skills

Responsibilities

Translate marketing and business needs into analytical requirements (e.g., data, models required to build strategic analytical solution)
Establish the analytical framework to successfully deliver business OKRs
Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact
Design an actionable marketing operations and experimentation roadmap
Build consensus and influence senior stakeholders to gain confidence in analytics proposals
Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization

Skills

Key technologies and capabilities for this role

Marketing AnalyticsStatistical ModelingPredictive ModelingData ScienceCampaign OptimizationROI AnalysisAnalytics FrameworkMarketing StrategyStakeholder InfluenceExperimentation

Questions & Answers

Common questions about this position

What experience is required for the Marketing Strategy Lead Analyst role?

Minimum of eight years of related work experience is required, with five years specifically in advanced marketing strategy and optimization analytics. A Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related field is needed, with a Master's preferred.

What technical skills are needed for this position?

Proficiency in Excel, SQL, Tableau, and Python for data manipulation, optimization algorithms, and modeling using big data cloud platforms is required. Understanding of A/B testing, regression, hypothesis testing, statistical significance, and Marketing KPIs like ROI, LTV, Attribution Metrics, and Engagement Metrics is also essential.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Marketing Strategy Lead Analyst position?

Ideal candidates have a deep understanding of digital marketing ecosystems, exceptional verbal and written communication skills, ability to translate complex data into actionable insights, critical thinking, problem-solving skills, and experience working cross-functionally with teams like Marketing, Sales, MarTech, Data Science, and Analytics.

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Best-in-class medical, dental & vision coverage

Onsite health clinic & fitness center

Health Smart Rewards program

Vanguard Retirement Savings Plan

Education Benefits

PTO

Family Planning Benefist

Parental leave

Personal development opportunities

Volunteer Time Off

Risks

Competition from AI-driven platforms like Writer challenges Vanguard's traditional advisory services.

Vanguard's stake in Steelcase exposes it to the volatile furniture market.

New active bond ETFs may struggle in a low-yield environment with increasing competition.

Differentiation

Vanguard is client-owned, aligning its interests with investors, unlike traditional firms.

The firm offers low-cost investment products, making it attractive to cost-conscious investors.

Vanguard's ownership structure allows it to focus on long-term investor value.

Upsides

Vanguard's new active bond ETFs offer diversified, low-cost fixed income options.

The acquisition of Steelcase shares diversifies Vanguard's portfolio into the furniture industry.

Launching the International Dividend Growth Fund appeals to investors seeking sustainable dividend growth.

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