Marketing Specialist, Demand Generation at Threatlocker

Orlando, Florida, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

CybersecurityIndustries

Requirements

5 years of experience in paid media (B2B experience preferred)
Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, Reddit Ads, Meta Ads, and The Trade Desk (experience in a few required)
Well organized, self-starter, and detail oriented
Always curious and willing to learn
Ability to manage multiple tasks in a fast-paced environment

Responsibilities

Plan, build, and manage campaigns across paid search, paid social, programmatic, and direct buy media
Analyze targeting to optimize campaigns for performance metrics (CTR, CPC, CPL, and pipeline contribution)
Collaborate with content and design teams to create compelling ad copy and visuals
Demonstrate deep understanding of different ad platforms and how they work
Identify and evaluate direct media buy opportunities that align with campaign and brand objectives
Negotiate contracts, placements, and pricing to maximize ROI
Partner with vendors and publishers to ensure timely delivery of assets and campaign launches
Oversee purchase order (PO) creation and approval processes for all media buys
Monitor performance of direct buys, adjusting strategies as needed to optimize spend and impact
Run A/B tests on creative, copy, targeting, and landing pages to uncover findings for campaign development
Adjust bidding strategies and budgets
Track and analyze campaign data to uncover insights
Apply strong data storytelling skills to show correlation within data patterns
Work collaboratively with multiple disciplines to get the job done
Support ABM initiatives with paid campaigns
Work with SEO, content, and creative teams to ensure consistent messaging

Skills

Key technologies and capabilities for this role

Paid SearchPaid SocialProgrammatic AdvertisingDirect Media BuysMedia BuyingCampaign ManagementA/B TestingAd CopywritingTargeting OptimizationCTR AnalysisCPC OptimizationCPL OptimizationPipeline ContributionContract NegotiationVendor Management

Questions & Answers

Common questions about this position

What experience is required for the Marketing Specialist role?

Candidates need 5 years of experience in paid media, with B2B experience preferred, and hands-on experience with platforms like Google Ads, Bing Ads, LinkedIn Ads, Reddit Ads, Meta Ads, and The Trade Desk.

What key skills are needed for this demand generation position?

Essential skills include being well-organized, a self-starter, detail-oriented, always curious and willing to learn, and able to manage multiple tasks in a fast-paced environment.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Marketing Specialist position?

A strong candidate is a highly motivated, driven, self-starter who is detail-oriented, with 5+ years in paid media, hands-on ad platform experience, and the ability to collaborate across teams in a fast-paced environment.

Threatlocker

Provides enterprise cybersecurity software solutions

About Threatlocker

ThreatLocker offers enterprise security software that protects organizations from data breaches and cyber threats. Their main product, ThreatLocker Protect, blocks untrusted software and restricts applications from running unless explicitly allowed, effectively preventing ransomware and other malicious attacks. The company stands out with its fast customer support, typically responding in under 60 seconds, and its ability to help clients comply with various regulations. ThreatLocker's goal is to improve clients' cybersecurity posture while providing cost-effective solutions.

Maitland, FloridaHeadquarters

2017Year Founded

$295MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

501-1,000Employees

Risks

Increased competition from emerging cybersecurity startups could challenge ThreatLocker's market position.

Rapid workforce expansion may challenge ThreatLocker's company culture and operational efficiency.

Potential over-reliance on U.S. based support could be a risk in global expansion.

Differentiation

ThreatLocker specializes in Zero Trust endpoint protection and application whitelisting solutions.

Their U.S. based support team is known for quick response times under 60 seconds.

ThreatLocker Protect blocks untrusted software, preventing ransomware and malicious software exploits.

Upsides

ThreatLocker raised $115 million to drive R&D, support, and marketing efforts.

The cybersecurity market is expected to grow at a CAGR of 10.9% from 2023 to 2028.

Increased demand for Zero Trust security solutions boosts ThreatLocker's market potential.

Land your dream remote job 3x faster with AI

Try Jobo Free