Marketing Specialist, Demand Generation & Field Marketing at Analytic Partners

Miami, Florida, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AnalyticsIndustries

Requirements

Bachelor's degree in business, marketing, or related field
Minimum of 3 years in a full-time marketing role, with preference for performance marketing (demand generation, growth, field/events marketing)
Experience supporting B2B marketing programs across multiple regions, including campaigns coordination, events support, and marketing analytics
Experience with paid media platforms (Google Ads, LinkedIn), SEO, and email marketing tools
Proficient in Salesforce, HubSpot, and ABM platforms (6sense preferred)
Strong Excel skills and familiarity with project management tools such as Monday.com or similar
Additional experience with data-driven optimization, analytics, or event management tools is a plus
Data-driven mindset, comfortable analyzing results to identify performance improvements based on goals and KPIs
Proactive, adaptable self-starter with attention to detail
Strong project management skills, ability to juggle multiple projects, vendors, and deadlines while staying within budget in a fast-paced environment
Excellent communication and collaboration skills

Responsibilities

Help build and optimize multitouch global programs utilizing various marketing tactics with a focus on account-based marketing (ABM) and lead nurture programs, including paid advertising, events, and email
Assist with the planning and coordination of field marketing initiatives (conferences, trade shows, webinars, customer events), including events logistics (research, internal comms, travel plans assistance, project timelines, promotional inventory preparation, and vendor management) with possible onsite support
Analyze campaigns performance, including conversion rates, MQLs, pipeline tracking, and ROI; make data-driven adjustments to improve results
Work closely with sales, operations, content, and design teams to align messaging, creative assets, and campaign tracking to resonate with target audience
Assist in managing the demand generation & field marketing budgets, ensuring campaigns & events are executed within budget and deliver strong ROI
Contribute to quarterly performance reports for leadership visibility
Maintain a pulse on competitors' activity, latest marketing and industry trends to help refine and optimize marketing programs strategies

Skills

Key technologies and capabilities for this role

Demand GenerationField MarketingAccount-Based MarketingPaid AdvertisingEmail MarketingEvent PlanningVendor ManagementLead NurturingCampaign ManagementProject Timelines

Questions & Answers

Common questions about this position

What experience is required for this Marketing Specialist role?

A minimum of 3 years in a full-time marketing role is required, with preference for performance marketing including demand generation, growth, or field/events marketing. A Bachelor's degree in business, marketing, or related field is also needed.

What are the main responsibilities of this position?

Responsibilities include campaign management for multitouch global programs focused on ABM and lead nurture, field marketing support for events and logistics, performance optimization through data analysis, collaboration with cross-functional teams, budget management, reporting, and staying informed on market insights.

Is this a remote position, or is there a location requirement?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of candidate stands out for this role?

A highly collaborative, organized, and growth-oriented marketer with experience in digital campaigns, events, and analytical execution who can work across teams to drive leads and optimize performance.

Analytic Partners

Provides marketing analytics and consulting services

About Analytic Partners

Analytic Partners provides analytic solutions that assist brands in making informed strategic decisions to foster growth. The company specializes in marketing analytics and offers a range of services that extend beyond traditional marketing mix modeling to include Commercial Analytics, which helps clients gain a comprehensive perspective for future decision-making. Their products work by utilizing advanced analytics to evaluate marketing effectiveness and revenue performance, allowing clients to optimize their marketing strategies. Unlike many competitors, Analytic Partners combines consulting with software solutions, generating revenue through service fees and software subscriptions. The goal of Analytic Partners is to enhance marketing efficiency and deliver a strong return on investment for their clients.

New York City, New YorkHeadquarters

2000Year Founded

PRIVATE_EQUITYCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Hybrid Work Options

Professional Development Budget

Risks

Integration challenges from Analyx and Magic Numbers acquisitions may cause operational inefficiencies.

Data privacy regulations in Europe could increase compliance costs and constraints.

Economic instability in Europe may affect the performance of newly acquired entities.

Differentiation

Analytic Partners leverages adaptive modeling to enhance marketing ROI and customer engagement.

The company offers Commercial Analytics for a holistic view of strategic decision-making.

Recent acquisitions in Europe expand their analytics capabilities and market presence.

Upsides

Recognition as a leader in Gartner's Magic Quadrant boosts credibility and market positioning.

Partnership with Visa enhances analytics solutions for retail and brand growth.

Growing demand for real-time analytics supports Analytic Partners' innovative offerings.

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