Marketing Specialist at DraftKings

Boston, Massachusetts, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, eCommerceIndustries

Requirements

Bachelor’s Degree in Marketing, Business, Economics, or a related field
At least 3 years of marketing experience, preferably in eCommerce or gaming
Experience managing marketing strategy for a program or campaign and driving measurable growth
Strong written and verbal communication skills, including comfort presenting to senior leadership
Data-driven, strategic mindset with strong attention to detail
Proven ability to work cross-functionally with creative, product, and analytics teams
Self-starter who thrives in a fast-paced, constantly evolving environment
Experience with A/B testing and willingness to learn SQL and analytics tools

Responsibilities

Manage Refer-A-Friend program operations, including offer creation, site merchandising, and QA processes
Execute and optimize multi-channel campaigns across email, push notifications, in-app messaging, and direct mail
Define a structured testing roadmap and lead A/B test analysis to maximize business impact
Identify and act on key customer lifecycle moments to increase engagement and drive acquisition
Partner with Product and Engineering teams to prioritize and implement product enhancements
Collaborate with Analytics to evaluate performance, optimize marketing strategy, and evolve offer design
Track KPIs and deliver regular performance updates and insights to senior stakeholders

Skills

A/B Testing

Email Marketing

Push Notifications

In-App Messaging

Direct Mail

Performance Analytics

KPI Tracking

Customer Acquisition

Program Management

Offer Optimization

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

Land your dream remote job 3x faster with AI

Try Jobo Free