Growth Marketing Specialist, Monetization
AmplitudeSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, eCommerceIndustries
Requirements
- Bachelor’s Degree in Marketing, Business, Economics, or a related field
- At least 3 years of marketing experience, preferably in eCommerce or gaming
- Experience managing marketing strategy for a program or campaign and driving measurable growth
- Strong written and verbal communication skills, including comfort presenting to senior leadership
- Data-driven, strategic mindset with strong attention to detail
- Proven ability to work cross-functionally with creative, product, and analytics teams
- Self-starter who thrives in a fast-paced, constantly evolving environment
- Experience with A/B testing and willingness to learn SQL and analytics tools
Responsibilities
- Manage Refer-A-Friend program operations, including offer creation, site merchandising, and QA processes
- Execute and optimize multi-channel campaigns across email, push notifications, in-app messaging, and direct mail
- Define a structured testing roadmap and lead A/B test analysis to maximize business impact
- Identify and act on key customer lifecycle moments to increase engagement and drive acquisition
- Partner with Product and Engineering teams to prioritize and implement product enhancements
- Collaborate with Analytics to evaluate performance, optimize marketing strategy, and evolve offer design
- Track KPIs and deliver regular performance updates and insights to senior stakeholders
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Marketing Specialist position?
The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable.
Is this a remote position or is there a location requirement?
This information is not specified in the job description.
What skills and experience are required for this role?
Candidates need a Bachelor’s Degree in Marketing, Business, Economics, or related field, at least 3 years of marketing experience preferably in eCommerce or gaming, strong communication skills, data-driven mindset, cross-functional collaboration experience, and A/B testing knowledge with willingness to learn SQL.
What is the company culture like at DraftKings?
Teams are energized by innovation, embrace emerging technology like AI, and thrive in a fast-paced, constantly evolving environment while shaping the future.
What makes a strong candidate for this Marketing Specialist role?
A strong candidate has 3+ years of marketing experience in eCommerce or gaming, proven success managing campaigns with measurable growth, A/B testing experience, cross-functional collaboration skills, and a data-driven, self-starting mindset comfortable presenting to leadership.
DraftKings
Online platform for fantasy sports and betting
About DraftKings
DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.
Boston, MassachusettsHeadquarters
2012Year Founded
$911.4MTotal Funding
IPOCompany Stage
Crypto & Web3, GamingIndustries
1,001-5,000Employees
Benefits
Performance Bonus
Company Equity
Risks
Class action lawsuit for alleged unlawful account termination could damage reputation.
Accusations of collusion with FanDuel may lead to antitrust investigations.
Sportsbook+ in New York may face regulatory scrutiny over its subscription model.
Differentiation
DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.
The company has ventured into the NFT market, expanding its digital collectibles offerings.
DraftKings ensures a secure gaming environment through compliance with gaming authorities.
Upsides
Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.
Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.
Entry into the NFT market taps into the growing digital collectibles trend.
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