Marketing Science Senior Analyst at Critical Mass

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Marketing ScienceIndustries

Requirements

5+ years' experience in Digital Analytics implementation
B.S. degree in a quantitative or technical field (e.g., economics, mathematics, business, finance, social sciences, computer science, or information management); M.S. degree preferred
Experience with visualization platforms, Tableau preferred
Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills and considerable experience presenting directly to clients
Expertise in media measurement
Experience with Web Analytics Tools, GA4 preferred
Experience with Tag Management Systems, GTM preferred
Expertise in Python, R, SQL, or other business-relevant statistical programming language
Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
Expertise in at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation
Experience providing task direction and/or mentoring junior analysts
Experience with ETL techniques, and some involvement in data architecture
Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc
UTM tracking experience
5+ years of experience leading others in delivering Marketing Science projects across a broad range of initiatives
Demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling
Experience optimizing digital marketing efforts by systematically using data-driven insights
Enjoy collaborating with others and excel at leading and training juniors to translate findings into clear, actionable and executable insights

Responsibilities

Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs
Shape analytics content and provide point of view on methodology and technology
Lead the ideation, development and execution of measurement strategies and frameworks
Assist in mapping and implementing data flows and ensure compliance with data governance protocols
Manage, develop and motivate analysts: participate in resourcing, hiring and training planning
Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Google Analytics 4, Google Tag Manager, HubSpot, etc.)
Direct and support analysts as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc
Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications
Demonstrate the value of marketing science to internal and external stakeholders

Skills

Google Analytics 4

Google Tag Manager

HubSpot

Google Ads

Campaign Manager

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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