Marketing Operations Specialist at Markforged

Kraków, Lesser Poland Voivodeship, Poland

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, Technology, 3D PrintingIndustries

Requirements

Proven marketing operations experience
Strong organisational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast-paced, deadline-driven environment
Experience using marketing automation, preferably Marketo
Experience using Salesforce CRM
A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc
Ability to work in a fast-moving environment working among engineers, software developers and creative marketers
Strong communication skills (written and verbal), with fluency in English
Ability to work independently and as part of a team
Hybrid working with 3 days from our office in Krakow

Responsibilities

Manage and support all Marketing campaign efforts in Marketo, including creating webforms, lead list uploads, campaign creation, QA and troubleshoot tracking issues
Manage email operations, such as creating email templates / filling template with content, scheduling and sending emails, email performance reporting
Manage Marketo systems changes
Co-ordinate and liaise with Business Systems
Understand stakeholder needs and ensure alignment on project scope / deliverables
Track and report on project progress, meeting deadlines and proactively communicate changes to pre-established deadlines
Manage system adherence
Own and run systems trainings for relevant users
Build reports to track lead progression flow and other processes in Marketo and SFDC
Proactively flag areas of concern / potential for improvement
Any other duties as reasonably required

Skills

Marketo

Salesforce

Google AdWords

Google Analytics

Drift

Marketing Automation

Email Marketing

Lead Generation

Campaign Management

Webforms

CRM

Markforged

3D printing technology for industrial applications

About Markforged

Markforged specializes in advanced 3D printing technology, focusing on metal and carbon fiber materials. The company produces industrial 3D printers and offers proprietary software, such as Eiger and Blacksmith AI, which optimize the printing process and ensure high-quality output. Markforged's products allow clients in various sectors, including aerospace, automotive, and healthcare, to create durable parts quickly and cost-effectively, addressing the limitations of traditional manufacturing methods. Unlike its competitors, Markforged combines hardware sales, software subscriptions, and material sales into a comprehensive solution for industrial 3D printing. The company's goal is to lead the industrial 3D printing market by providing efficient and effective manufacturing solutions.

Watertown, MassachusettsHeadquarters

2013Year Founded

$338.4MTotal Funding

IPOCompany Stage

Hardware, Industrial & Manufacturing, AI & Machine LearningIndustries

201-500Employees

Benefits

Medical, dental, vision, life & disability insurance

401(k)

Equity

Parental leave

Unlimited vacation

Unlimited 3D printing

Wellness programs

Employee assistance program

Risks

Litigation with Desktop Metal over the merger could delay strategic plans.

Emerging competition from AI-driven design platforms like Backflip may disrupt market position.

The $25M lawsuit settlement with Continuous Composites may impact financial resources.

Differentiation

Markforged specializes in advanced 3D printing with metal and carbon fiber materials.

The company offers a comprehensive end-to-end solution, including hardware, software, and materials.

Markforged's proprietary Eiger software and Blacksmith AI optimize and ensure high-quality printing.

Upsides

The merger with Nano Dimension could expand Markforged's market reach and capabilities.

Markforged's Vega filament launch aligns with growing aerospace demand for high-performance materials.

The settlement of IP litigation allows Markforged to focus on innovation and growth.

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