[Remote] Marketing Operations Coordinator (LATAM) at Newsela

Argentina

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, EdTechIndustries

Requirements

Fluent in English, both written and verbal
1-3 years of hands-on experience in email marketing execution, preferably in a B2B environment
Proficiency with a Marketing Automation Platform (MAP) such as Marketo, HubSpot, or Pardot (Marketo is a plus but not required)
Working knowledge of basic HTML and CSS specifically as it applies to email development and troubleshooting rendering issues
Exceptional attention to detail and proven ability to manage multiple complex deployments under tight deadlines
Familiarity with the purpose and function of UTM tracking and how it relates to email links and campaign attribution

Responsibilities

Own the Deployment Calendar: Support the execution and scheduling of all promotional, nurture, and operational emails within Marketo
Technical Build: Assist in building, testing, and deploying final email assets from approved templates, ensuring accurate personalization tokens, dynamic content, and segmentation logic
QA Support: Help conduct thorough and comprehensive quality assurance (QA) checks, including link validation, list suppression, rendering across major clients, and proofreading before every deployment
Deliverability Management: Support tracking of deliverability metrics (bounce rates, spam complaints) and troubleshoot basic deliverability issues to maintain optimal sender reputation
A/B Testing: Configure and manage A/B tests for subject lines, content, and send times to optimize engagement and conversion rates
HTML/CSS Maintenance: Work with pre-approved HTML/CSS email templates, applying minor coding edits and dynamic content to meet campaign requirements
Process Efficiency: Document and refine the email deployment process to maximize efficiency and maintain speed while minimizing errors
Compliance: Ensure all email deployments adhere strictly to global data privacy and anti-spam regulations (e.g., CAN-SPAM, GDPR)
Reporting and Analysis: Track, analyze, and report on key email performance metrics, including Open Rates, Click-Through Rates (CTR), Conversion Rates, and Unsubscribes
Provide actionable insights on email performance trends to the team to inform future content strategy and segmentation

Skills

Marketo

HTML

CSS

Email Marketing

A/B Testing

Quality Assurance

Email Deliverability

CAN-SPAM

GDPR

Email Analytics

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters

2013Year Founded

$167.5MTotal Funding

SERIES_DCompany Stage

EducationIndustries

201-500Employees

Benefits

Medical, dental, & vision insurance

Pet insurance

Work from home

Parental leave

Flexible PTO

Inclusive experiences

Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.

Recent layoffs could indicate financial instability or restructuring challenges.

New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.

The platform integrates with Learning Management Systems for seamless educational content delivery.

Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.

The acquisition of Formative enhances Newsela's real-time assessment capabilities.

Hybrid learning models increase demand for Newsela's flexible digital content.

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