Marketing Manager - Poland at Binance

Eastern Europe

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FintechIndustries

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
Proven experience of at least 3 years in marketing, operations, or community relations, preferably in the cryptocurrency or tech industry
Proven experience launching and managing community initiatives (e.g., building an online forum, launching an affiliate program, managing events, managing social media platforms)
Comfortable with public speaking and genuinely enjoys presenting in front of audiences, hosting events, and leading webinars
Strong understanding of cryptocurrency-related terminologies and trends
Proven track record of managing successful marketing campaigns and community engagement initiatives
Highly proactive mindset with a strong bias toward action – constantly generating new ideas and taking initiative without waiting for direction
Proven ability to independently own and drive projects end-to-end, from concept to execution, with minimal guidance
Ability to thrive in a fast-paced, result-oriented environment
Strong ability to multitask and work quickly under tight daily deadlines
Bilingual English/Polish is required to be able to coordinate with overseas partners and stakeholders

Responsibilities

Plan, execute, and optimize integrated marketing campaigns across various channels to drive brand awareness, engagement, and growth in key business metrics
Lead data-driven campaigns, experimentation, A/B testing and product positioning rooted in deep customer and market understanding across all marketing channels, including CRM, digital, social media, performance marketing, and affiliate marketing
Organize and deliver both online events (e.g., webinars) and offline initiatives such as conferences, community meetups, and local activations
Manage and grow the Binance Angels volunteer program locally, ensuring high engagement, smooth operations, and strong alignment with community goals
Plan and implement community-building strategies via various local social channels and offline events to drive engagement and foster a sense of community among our users
Identify, pitch, and secure local partnerships that support business growth, brand visibility, and ecosystem expansion
Foster and maintain strong relationships with the Binance community, partners, and stakeholders through regular communication and engagement activities
Monitor market trends, competitor activity, and industry developments to proactively identify opportunities and challenges
Collaborate closely with the PL Marketing Lead and cross-functional teams including product, operations, regional marketing, and global stakeholders to ensure cohesive and effective execution

Skills

Marketing Campaigns

A/B Testing

CRM

Digital Marketing

Social Media

Performance Marketing

Affiliate Marketing

Event Management

Community Building

Partnership Management

Market Analysis

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

Land your dream remote job 3x faster with AI

Try Jobo Free