Marketing Manager, Live Services at Rockstar Games

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

Bachelor's degree in Business, Marketing, or a related field, or equivalent experience
5+ years experience in consumer marketing / advertising
A passion for gaming, solid understanding and curiosity about gaming trends and the Rockstar Games brand
Excellent organization, communication, and interpersonal skills
Deep knowledge and time investment across current live service titles
Proficient with project management, relaying high level goals across teams, and visual communication
Strong ability to organize and prioritize workload, handling multiple projects simultaneously
Experience with analyzing campaigns, assessing impact and presenting results
Resourceful problem solver with the skills to analyze marketing challenges and develop effective solutions

Responsibilities

Align with development on game content plans, design intention, and release strategies
Build marketing plans for Grand Theft Auto Online and Red Dead Online that support goals and priorities across the businesses, with approval from marketing leadership
Deliver marketing plans with cross-functional teams including creative services, digital marketing, advertising, communications, community, partner marketing, and analytics
Maintain asset development schedules and organize asset delivery to international marketing offices, studios, external agencies, vendors, and partners
Coordinate multiple projects to ensure timely outcomes and completion, including post-campaign measurements and findings
Be an expert on competitive live services and the overall industry landscape; ingest, prioritize, and disseminate that information to relevant publishing teams
Perform ad-hoc support for live services marketing leadership including building presentations, developing plans, briefing assets, and communicating across teams

Skills

Marketing Planning

Campaign Execution

Cross-Functional Collaboration

Digital Marketing

Social Media

Brand Management

Content Strategy

Partner Marketing

Event Planning

Creative Services

Advertising

Communications

Community Management

Rockstar Games

Develops and publishes popular video games

About Rockstar Games

Rockstar Games develops and publishes popular video games, focusing on creating immersive experiences for gamers on platforms like Xbox, PlayStation, and PC. Their games, such as "Grand Theft Auto" and "Red Dead Redemption," are known for their engaging storytelling, impressive graphics, and gameplay mechanics. Rockstar generates revenue through game sales, both physical and digital, as well as in-game purchases and downloadable content, which provide ongoing income after the initial sale. They also engage in licensing deals and merchandise related to their game franchises. What sets Rockstar apart from competitors is their commitment to high-quality game development and continuous investment in research to enhance gaming technology. The company's goal is to deliver exceptional gaming experiences that captivate a global audience.

New York City, New YorkHeadquarters

1998Year Founded

$5MTotal Funding

ACQUISITIONCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Company Equity

Performance Bonus

Flexible Work Hours

Risks

Frequent game content leaks could undermine marketing strategies and financial outcomes.

Delayed PC releases, like GTA VI, might frustrate PC gamers and affect sales.

High expectations for GTA VI could lead to backlash if not met.

Differentiation

Rockstar Games develops high-quality, immersive games with strong storytelling and graphics.

The company uses its proprietary Rockstar Advanced Game Engine (RAGE) for game development.

Rockstar Games has a diverse portfolio, including GTA, Red Dead, and Max Payne.

Upsides

Cross-platform play and cloud gaming trends enhance Rockstar's game accessibility.

User-generated content and modding communities extend game lifecycles and engagement.

AI integration in games enhances NPC behavior and immersive experiences.

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