Marketing Manager Kyrgyzstan at Binance

Bishkek, Bishkek, Kyrgyzstan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FintechIndustries

Requirements

Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred)
Proven track record in campaign management, community building, or brand management
Bilingual English/Kyrgyz is required to coordinate with overseas partners and stakeholders. Russian is nice to have
Strong analytical skills, with the ability to translate insights into actions
Comfortable taking full ownership and operating with accountability
Based in Kyrgyzstan with a wide network within the country is a must
Previous experience working in a Web3/crypto marketing agency or startup is highly desirable

Responsibilities

Take full ownership of KG regional marketing, from business strategy to marketing on-hands daily execution
Develop and execute non-standard marketing initiatives that resonate with local culture and users
Sign sponsorship projects and execute them independently
Design and execute user growth campaigns across acquisition, activation, and retention
Build and strengthen community engagement, working closely with Binance Angels and local partners
Organize and manage offline and online events (meetups, roadshows, collaborations)
Manage local marketing budgets, ensuring efficient allocation and ROI
Deliver timely and clear reporting and accountability on campaign performance
Collaborate cross-functionally with global and product marketing teams to localize campaigns

Skills

Key technologies and capabilities for this role

Marketing StrategyCampaign ManagementCommunity BuildingEvent ManagementBudget ManagementUser AcquisitionRetention CampaignsSponsorship NegotiationPerformance ReportingCross-functional CollaborationWeb3 MarketingLocal Market Adaptation

Questions & Answers

Common questions about this position

Is this Marketing Manager role remote or onsite?

The position offers full-time employment that can be either onsite or remote.

What are the required skills for the Marketing Manager position in Kyrgyzstan?

Candidates need a minimum of 2 years of relevant marketing experience (Web3, fintech, or agency preferred), proven track record in campaign management, community building, or brand management, bilingual English/Kyrgyz proficiency, strong analytical skills, and must be based in Kyrgyzstan with a wide local network.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at Binance for this role?

The role offers a highly dynamic, international environment with the world’s leading crypto brand, cross-regional collaboration with global marketing and product teams, and the opportunity to shape regional strategy and community presence from the ground up.

What makes a strong candidate for this Marketing Manager role?

Strong candidates have previous experience in Web3/crypto marketing agencies or startups, hands-on experience with local PR, influencers, or grassroots communities, and comfort taking full ownership with execution skills in a fast-scaling tech environment.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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