Marketing Manager, Japan & APAC at PROCEPT BioRobotics

Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

MedTech, Surgical Robotics, HealthcareIndustries

Requirements

Principle working in supporting direct business in Japan with future focus on direct and distributor marketing across APAC
Ability to hit the ground running, be detail-oriented, and self-motivated
Excellent organization and ability to multitask in a fast-paced dynamic environment
Maintain trained status for and comply with all relevant aspects of the PROCEPT BioRobotics Quality Management System for regulatory compliance

Responsibilities

Design and execute Marketing Strategy across the APAC region, aligning to the overarching International Marketing Strategy
Handle Product Management for Capital and Service: Ensure clinical messaging is fit for purpose, updated in materials, and integrated into medical education and events; ensure clear clinical messaging for stakeholders; work with KOLs to review clinical messaging strategies; collaborate with clinical team on medical/scientific aspects and customer-aligned product positioning; provide training/educational materials to internal teams and external providers; work with sales team on clinical marketing/sales collateral
Handle Product Management for Utilisation and Disposables: Monitor and report program effectiveness, identify best practices, and generate strategies to enhance product adoption in Aquablation accounts; build relationships across sales, marketing, clinical, global commercial learning & development, legal, and regulatory teams; create clinical-focused marketing materials (brochures, white papers, case studies, presentations)
Manage Education and Customer Engagement Events: Support peer-to-peer educational programs and trade shows to educate urologists on Aquablation therapy; collaborate cross-functionally and with KOLs to create, schedule, and execute medical education programs (primary focus UK); own events calendar and execute responsively to commercial needs; handle all logistics for medical education and trade show programs

Skills

Key technologies and capabilities for this role

Product ManagementMarketing StrategyClinical MessagingKOL ManagementMedical EducationCustomer EngagementEvent ManagementCapital EquipmentService MarketingDisposables Marketing

Questions & Answers

Common questions about this position

What is the primary location or work arrangement for this role?

This information is not specified in the job description.

What salary or compensation is offered for the Marketing Manager position?

This information is not specified in the job description.

What key responsibilities will the Marketing Manager handle?

The role involves product management for capital, service, utilization, and disposables; ensuring clinical messaging is fit for purpose; collaborating with KOLs, clinical, and sales teams; creating marketing materials; and supporting education and customer engagement events.

What is the company culture like at PROCEPT BioRobotics?

The company puts the patient first, commits to innovation in surgical robotics for BPH treatment, focuses on career growth opportunities, and emphasizes improving patient quality of life while upholding trust with shareholders and people.

What makes a strong candidate for this Marketing Manager role?

Strong candidates should have experience in product management, clinical messaging, KOL collaboration, cross-functional teamwork with sales, clinical, marketing, legal, and regulatory teams, and creating clinical-focused marketing materials.

PROCEPT BioRobotics

Develops robotic solutions for BPH treatment

About PROCEPT BioRobotics

PROCEPT BioRobotics develops robotic solutions specifically for treating benign prostatic hyperplasia (BPH), a condition that affects many older men by causing prostate enlargement and urinary issues. Their main product, the AquaBeam Robotic System, utilizes Aquablation therapy, which combines real-time imaging, robotics, and waterjet technology to precisely remove prostate tissue in a minimally invasive manner. This system is designed for urologists and healthcare facilities, focusing on enhancing patient outcomes and making surgical procedures more efficient. Unlike competitors, PROCEPT BioRobotics emphasizes predictable results and reduced complications, which has led to their technology being recognized in clinical guidelines. The company's goal is to improve the quality of life for patients suffering from BPH through advanced surgical solutions.

Redwood City, CaliforniaHeadquarters

2009Year Founded

$319.1MTotal Funding

IPOCompany Stage

Robotics & Automation, HealthcareIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Parental Leave

Paid Holidays

Wellness Program

Gym Membership

Risks

Competition from Intuitive Surgical and Medtronic may impact market share.

$175 million public stock offering could lead to shareholder dilution.

Reliance on AquaBeam System makes company vulnerable to technological failures.

Differentiation

AquaBeam Robotic System offers image-guided, minimally invasive urologic surgery.

Aquablation therapy provides effective outcomes regardless of prostate size or surgeon experience.

PROCEPT has over 100 peer-reviewed publications supporting Aquablation therapy's benefits.

Upsides

Increasing adoption of robotic-assisted surgeries boosts demand for AquaBeam System.

Global urology devices market projected to grow at 6.9% CAGR until 2030.

FDA's supportive regulatory environment favors innovative medical technologies like PROCEPT's.

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