Marketing Manager, Data (Remote) at Stryker

New Jersey, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medtech, HealthcareIndustries

Requirements

8+ years of work experience required
Experience with data-driven marketing strategies, including analytics, segmentation, and insight generation
5+ years medical device or marketing/sales experience preferred
Familiarity with data science concepts, digital health platforms, or enterprise data architecture preferred
Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech
Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders
Strong cross-functional leadership skills with experience influencing technical, legal, clinical, and commercial partners

Responsibilities

Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors
Monitor market activity, penetration, and performance vs. competitors to guide business decisions
Build and maintain KOL relationships, translating insights into marketing and product strategy
Develop and execute strategic plans, annual marketing plans, and product launch strategies
Align marketing strategies with enterprise digital transformation and data innovation goals
Drive customer segmentation, targeting, and positioning for data products and AI-enabled solutions
Define and communicate compelling value propositions for data platforms, predictive tools, and healthcare analytics
Leverage customer feedback, usage patterns, and CLV insights to improve offerings and engagement
Partner with clinical operations to develop evidence generation strategies and real-world data studies
Collaborate with technical, sales, and digital teams to co-create platforms, go-to-market strategies, and enablement tools
Lead sales enablement efforts through playbooks, training, and data literacy initiatives
Manage pricing strategy for data products, subscriptions, and APIs to balance value and competitiveness
Track performance metrics for adoption, utilization, revenue growth, and customer engagement
Respond to shifts in market dynamics by adapting strategy, positioning, and resource allocation
Build thought leadership and brand credibility in medtech data and AI innovation
Identify opportunities to position data as a commercial product or service
Identify and prioritize data sources that can be leveraged to demonstrate clinical and economic value
Lead cross-functional collaboration on real-world data studies and platform performance benchmarking
Act as a key marketing stakeholder in enterprise-level data governance, integration, and privacy compliance initiatives
Champion a culture of innovation, experimentation, and learning across data-related initiatives

Skills

Market Analysis

Competitive Intelligence

KOL Management

Strategic Planning

Product Launch

Customer Segmentation

Value Proposition

Pricing Strategy

Sales Enablement

Data Literacy

Performance Metrics

Digital Transformation

AI Solutions

Healthcare Analytics

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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