Marketing Manager, Canada at Vistar Media

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Ad Tech, Out-of-Home Media, Digital Out-of-HomeIndustries

Requirements

5+ years marketing experience working in media, advertising or ad tech
Skilled at building strong cross-functional relationships, particularly with commercial and sales teams
Robust experience producing an array of marketing materials, including content, copy, sales enablement collateral and creative assets
Experience in B2B marketing and lead generation
Strong understanding of digital marketing tools and trends
Impressive verbal and written communication skills; ability to work with and present to all levels and functions of a company
Excellent analytical skills and experience with campaign performance analysis
A creative thinker with a strategic mindset
Creative and scrappy self-starter who is laser focused on results
Excellent communication and interpersonal skills
Ability to thrive in a fast-paced, dynamic environment
Passionate about technology and innovation in advertising

Responsibilities

Lead all regional marketing activities for the Canadian market; responsible for delivering on CAN marketing KPIs
Proactively identify and execute regional marketing opportunities including partnerships, events and thought leadership initiatives that strengthen Vistar’s brand presence and drive measurable business impact
Serve as the main liaison between corporate marketing team and regional operational teams (demand sales, client services, supply, etc.) to define & execute regional-specific marketing priorities
Define and implement cross-channel marketing campaigns to support business and marketing objectives; develop supporting assets for various channels including email, website, paid advertising and social media
Partner with sales leadership to develop and execute marketing initiatives that drive growth among top clients and target accounts, supporting revenue and retention goals
Work with regional leadership & sales to develop positioning that matches market conditions and client priorities
Build and maintain all collateral and content for CAN-specific marketing initiatives, including pitch decks, vertical support, education materials, case studies, blog posts and more
Analyze market trends and customer insights to identify new opportunities

Skills

Marketing Campaigns

Brand Awareness

Strategic Planning

Partnerships

Events Management

Thought Leadership

Cross-Functional Collaboration

Marketing KPIs

Demand Generation

Client Services

Vistar Media

Digital out-of-home advertising platform

About Vistar Media

Vistar Media operates in the digital out-of-home (DOOH) advertising sector, connecting media owners with marketers who want to advertise their products. The platform includes a supply-side platform (SSP) for media owners to offer their digital advertising space and a demand-side platform (DSP) for marketers to purchase and manage these ad spaces. Vistar Media generates revenue by taking a commission on transactions made through its platform. What sets Vistar Media apart from competitors is its focus on automated, data-driven ad buying, allowing advertisers to target specific audiences effectively while still reaching a broad audience. The company aims to simplify the advertising process for both media owners and marketers, helping them adapt to the changing digital advertising landscape.

New York City, New YorkHeadquarters

2011Year Founded

$31.1MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Hybrid Work Options

Quarterly Lifestyle Stipend

Risks

Emerging DOOH platforms increase competition, potentially diluting Vistar Media's market share.

Privacy regulations like GDPR may limit Vistar Media's use of location-based data.

Economic downturns could reduce spending on DOOH advertising, affecting Vistar Media's revenue.

Differentiation

Vistar Media offers automated, data-driven buying of digital out-of-home ads.

The company provides a unified ad-serving solution combining programmatic and traditional ad scheduling.

Vistar Media's platform connects media owners with marketers for efficient ad space transactions.

Upsides

Increased adoption of programmatic DOOH advertising drives demand for Vistar Media's platform.

5G technology boosts DOOH capabilities, enhancing Vistar Media's interactive ad experiences.

Smart city initiatives expand digital screens, growing Vistar Media's advertising inventory.

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