Marketing Lead EMEA, SWC at Rockwell Automation

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Industrial Automation, Manufacturing, TechnologyIndustries

Requirements

Bachelor's degree in marketing, business, communications or related field
10+ years of experience
Experience in portfolio marketing, field marketing and account-based marketing within B2B service and technology companies
"In house" marketing experience

Responsibilities

Develop and maintain strategic, cross-portfolio messaging that reflects the full value of Rockwell's connected ecosystem of products, services, and software
Manage budgets with measurable outcome-based tactics within the global integrated campaigns, EMEA regional programs, and portfolio marketing
Assist in the management of New Product Introductions (NPIs) across the portfolio and ensure communications and reporting for key stakeholders including Senior Leadership
Assist with global marketing campaigns with detailed launch plans for new products, priority portfolio pipeline growth, and 'always on' programs for regions, including the channel
Build strategic marketing plans for the EMEA region, working closely with regional industry and cross-functional marketing leads
Support coordinated marketing activities for new and core offerings that span multiple portfolios, partnering with business units and enablement teams to ensure readiness across global regions
Contribute to the design and execution of integrated, cross-portfolio campaigns centered on solving key customer challenges with holistic solutions
Support development of scalable, repeatable GTM processes for campaigns and launches across the SWC portfolio
Ensure that horizontal solution messaging resonates across industries and aligns with customer needs, market trends, and commercial priorities
Develop SWC portfolio go-to-market programs and commercial marketing integration strategies with measurable tactics that generates portfolio revenue
Collaborate with commercial integration leaders and portfolio marketing peers to develop SWC marketing playbooks, templates, and operational plans
Collaborate with campaign, content, and regional teams to ensure messaging is scaled consistently and adapted appropriately
Track key performance indicators (KPIs), analyzing campaign performance, and recommending adjustments to marketing teams to optimize results and maximize ROI
Work with other departments (sales, product management, etc.) to ensure alignment and effective execution of marketing strategies

Skills

Marketing Strategy

Go-to-Market

Product Launch

Campaign Management

Messaging

Budget Management

New Product Introduction

Cross-functional Collaboration

Integrated Campaigns

Partner Marketing

Rockwell Automation

Industrial automation and information technology solutions

About Rockwell Automation

Rockwell Automation provides hardware, software, and services aimed at improving operational efficiency and sustainability in various industries, including manufacturing and food and beverage. Their products work by integrating advanced technology to streamline processes, enhance reliability, and reduce operational costs. This includes alarm notification software, cybersecurity solutions, and computerized maintenance management systems. What sets Rockwell Automation apart from competitors is their strong emphasis on sustainability and tailored solutions for specific industry needs, helping clients meet environmental standards and improve productivity. The company's goal is to drive better outcomes for clients through technological innovation and comprehensive support.

Milwaukee, WisconsinHeadquarters

1903Year Founded

$39.1MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise Software, CybersecurityIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Paid Time off

Parental Leave

Caregiver Leave

Flexible Work Hours

Risks

Emerging AI-driven automation companies threaten Rockwell's market share with competitive solutions.

Rapid AI advancements may outpace Rockwell's offerings, requiring significant R&D investment.

Supply chain vulnerabilities, especially in semiconductors, could disrupt Rockwell's production schedules.

Differentiation

Rockwell Automation integrates cutting-edge technology to enhance operational efficiency and sustainability.

The company offers tailored solutions for diverse industries, including manufacturing and food and beverage.

Rockwell Automation emphasizes sustainability, helping clients meet environmental standards and consumer demands.

Upsides

Increased adoption of AI-driven predictive maintenance aligns with Rockwell's focus on operational efficiency.

The rise of Industry 4.0 technologies drives demand for Rockwell's integrated automation solutions.

Growing digital twin technology market offers expansion opportunities for Rockwell's software offerings.

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