Marketing Intern at General Assembly

Singapore

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Education, EdTechIndustries

Requirements

Good eye for design, familiar with Adobe Illustrator, Photoshop, and Canva
Highly organized, take pride in organizational skills

Responsibilities

Conceptualize digital assets to support events and workshops promotion including social media content, microsites and other marketing collateral
Contribute creativity and expertise to drive GA's holistic marketing plan, working with the team to take ideas for new events, workshops, and local campaigns from concept stage through to launch
Event Execution: Help manage preliminary arrangements for events (currently hosted online), from identifying possible speakers, writing enticing and effective event blurbs, setting up events’ pages to identifying new and effective channels to market events
Instructors & Speakers Sourcing: Help identify possible instructors and speakers who have the right experience and expertise as well as embrace similar values as GA’s to lead short workshops and speak at community events
Social media management: Create effective designs for marketing collateral and content as well as manage incoming customer messages for social media platforms e.g. Facebook, Twitter and Instagram to elevate GA’s brand and overall visibility
Customer Service Inbox Management: Act as the first line of communication with the public through monitoring customer service inbox and responding and assisting promptly
Data Management: Help with administrative tasks to help the Marketing team better and more efficiently organize and evaluate efforts and campaigns

Skills

Key technologies and capabilities for this role

Event PlanningMarketing CampaignsCommunity EngagementWorkshop ExecutionLocal Promotion

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills are needed for the Marketing Intern role?

Creativity, expertise in digital assets like social media content and microsites, event management skills, and ability to source instructors and speakers are key. Strong writing for event blurbs and marketing through various channels is also required.

What is the compensation for the Marketing Intern position?

This information is not specified in the job description.

What is the company culture like at General Assembly?

GA offers a fast-paced, high-growth environment with a highly energetic, dedicated, and dynamic team in a growing educational community.

What makes a strong candidate for this Marketing Intern role?

A motivated team player with creativity, marketing expertise, and interest in event management, social media, and partnerships will stand out.

General Assembly

Education and career transformation services

About General Assembly

General Assembly focuses on teaching in-demand skills to help individuals and companies advance in their careers. It offers courses in areas like web development, data science, and digital marketing, which are designed to address the current job market's needs. Students can choose from online or in-person classes, making education accessible to many. General Assembly generates revenue through tuition fees for its courses and by partnering with large companies to provide corporate training. This partnership not only helps businesses upskill their employees but also provides a consistent income for the company. Additionally, General Assembly offers free introductory courses, allowing potential students to explore its offerings before enrolling in paid programs. The goal of General Assembly is to equip a global community of learners and businesses with the skills necessary for success in today's workforce.

New York City, New YorkHeadquarters

2011Year Founded

$154.4MTotal Funding

ACQUISITIONCompany Stage

EducationIndustries

1,001-5,000Employees

Benefits

Inspiration - Shape how people think and learn, from junior developers to employees of Fortune 500 companies.

Community - Collaborate with smart, passionate peers to achieve goals and grow our business.

Growth - Develop professional skills through mentorship, career development, and free GA classes.

Benefits - Balance work and life with generous paid time off, parental leave, and more.

Risks

Emerging edtech platforms like TripleTen increase competition in tech career training.

Rapid technological changes may outpace General Assembly's curriculum updates.

Reliance on corporate partnerships could be risky during economic downturns.

Differentiation

General Assembly offers flexible learning options, including part-time bootcamps for working professionals.

The company partners with Fortune 1000 companies for corporate training solutions.

General Assembly provides both online and in-person courses, catering to a global audience.

Upsides

Increased demand for flexible learning options boosts General Assembly's enrollment potential.

Partnerships with platforms like CollegeVine expand reach to younger audiences.

New AI and tech training programs attract more corporate clients.

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