Marketing Engagement Specialist at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, MarketingIndustries

Requirements

Any Graduation (Bachelor’s degree in Marketing, Communications, Business Administration, or a related field)
7 to 11 years of experience (noted conflict with 3-5 years; using job header range)
Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools
Strong writing and editing skills for creating compelling content
Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus
Familiarity with customer relationship management (CRM) systems and marketing automation tools
Analytical skills to interpret data and optimize marketing efforts
Creativity and innovation in developing marketing strategies and materials
Excellent communication and interpersonal skills
Strong organizational and project management abilities
Ability to multitask and work under tight deadlines
Team-oriented mindset with a proactive approach to problem-solving
Proven track record of executing successful marketing campaigns
Experience with both digital and traditional marketing channels
Knowledge of B2B and/or B2C marketing strategies is highly desirable
Skill in Marketing Operations - Customer Insight & Marketing Analytics
Role requires Digital Marketing Ads & Promotion creation/design

Responsibilities

Plan, execute, and manage marketing campaigns across various channels, ensuring alignment with strategic objectives
Develop engaging content for marketing materials, including digital assets, brochures, presentations, and email campaigns
Conduct research to understand market trends, customer preferences, and competitive dynamics, providing actionable insights to inform strategy
Monitor and evaluate the effectiveness of marketing activities using key performance indicators (KPIs) and analytics tools
Work closely with sales, product, and communications teams to ensure cohesive messaging and integrated marketing efforts
Manage online presence through website updates, social media engagement, and digital advertising campaigns
Coordinate and promote events, webinars, and trade shows, ensuring effective brand representation and audience engagement
Assist in planning and tracking marketing budgets to ensure cost-effective execution
Ensure all marketing activities adhere to standards (incomplete in description)
Use customer behavior data for key business decisions via market segmentation and predictive analytics for direct marketing, site selection, and customer relationship management

Skills

Marketing Operations

Customer Insight

Marketing Analytics

Digital Marketing

Ads & Promotion

Social Media Management

Email Marketing

Analytics Tools

Graphic Design Tools

Market Segmentation

Predictive Analytics

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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