Marketing Effectiveness Analytics Manager at Halborn

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Health, Healthcare, Marketing, AnalyticsIndustries

Requirements

Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM
Knowledge of analytical practices and methodologies in Consumer Goods Industry (FMCG) – preferably experience working with Nielsen/Circana/IQVIA or other vendors for MMM/Price and Promo studies or other in-market studies at local level
Hands-on knowledge and understanding of syndicated data measures and attributes in varied data landscapes, experience in business intelligence/analysis
Proven ability to work under tight timelines and prioritize among multiple projects, with strong coordination and project management skills

Responsibilities

Support the end-to-end set-up and delivery of each quarterly cycle of MMMs: initial engagement & kick-off (alignment on data requirements, deadlines, owners, model scope), coordinating with modelling vendors & offshore team on resourcing & timelines, and removing roadblocks to ensure smooth delivery
Support continuous improvement and core programme development: organising & leading end-of-cycle reviews, collaborating with Data & Tech teams on data automation and new data product development, supporting testing of new variables/approaches in modelling, facilitating delivery, tool and dashboard enhancements, and ongoing upskilling of vendors & offshore team
Drive effectiveness via MMM insights and value-added deliveries: collaborate with local & global stakeholders on key questions answered via core MMM programme and/or ad hoc pilots, leverage MMM output for annual cross-market & brand meta-analyses, deliver quarterly reports & newsletter updates
Drive MMM uptake and usage via structured capability and training initiatives: support BU & other teams with targeted training on MMM fundamentals, results, output & tool usage; facilitate cross-functional learning & knowledge transfer by leading “community of experts” forums and through ad hoc consultancy

Skills

Marketing Mix Modelling

MMM

Analytics

Data Analysis

Business Intelligence

Statistical Modeling

Media Planning

Cross-functional Collaboration

Vendor Management

Data Infrastructure

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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