PatientPoint

Marketing Director, Healthcare Providers

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Digital HealthIndustries

Senior Marketing Director

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: $92,000.00 - $146,000.00

Position Overview

Join PatientPoint to be part of a dynamic team committed to empowering better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Job Description

PatientPoint is seeking a Senior Marketing Director to lead the strategy, development, and execution of integrated marketing communications that attract, engage, and retain healthcare provider audiences. This strategic leadership role will drive demand among target prospects, deepen utilization of existing products, and support key recruitment and retention goals.

You’ll lead cross-functional initiatives in partnership with Customer Success, Provider Sales, Product, and Content & Creative teams to deliver high-impact campaigns and communications. As a senior leader, you will set direction for provider marketing and communication strategies, guide campaign and content marketing planning across multiple audience segments, develop sales enablement strategies, and help define best practices in provider marketing at scale.

Responsibilities

  • Define and lead the execution of integrated marketing strategies that drive awareness of and interest in PatientPoint among key verticals.
  • Work closely with Customer Success to develop retention strategies that include ongoing customer communications, account management support, and onboarding and training materials.
  • Guide the creation of thought leadership content to elevate PatientPoint’s reputation in the healthcare provider space.
  • Evaluate and implement marketing technology and process improvements to increase team efficiency and campaign performance.
  • Develop and execute sales enablement strategies, including creation of messaging frameworks, collateral, and tools that empower sales teams to effectively position solutions and accelerate the buyer journey.
  • Act as a senior advisor and strategic partner to internal stakeholders, providing marketing insights that influence engagement strategies.
  • Mentor and guide junior marketers and cross-functional partners to elevate campaign execution and messaging consistency.
  • Contribute to annual planning and budgeting processes, including setting marketing KPIs and tracking ROI.

Requirements

  • 7+ years of direct experience in marketing or communications within a healthcare setting.
  • Proven success in leading multi-channel marketing strategies targeting healthcare professionals.
  • Strong track record of developing campaigns that drive engagement, adoption, and retention.
  • Exceptional communication and presentation skills with the ability to influence at all levels of the organization.
  • Deep understanding of marketing automation platforms (Salesforce, Pardot, etc.) and campaign analytics.
  • Demonstrated ability to lead cross-functional teams and manage complex initiatives from strategy to execution.
  • Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
  • Deep knowledge of the healthcare industry and provider landscape.

Compensation

At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint's total compensation package for employees. For additional details on our total benefits package, please review the section "About PatientPoint" at the end of this job description.

About PatientPoint

PatientPoint is a leading digital health company.

Skills

Marketing Strategy
Integrated Marketing Communications
Demand Generation
Customer Retention
Content Marketing
Sales Enablement
Messaging Frameworks
Healthcare Marketing
Digital Health
Campaign Management
Marketing Technology

PatientPoint

Delivers targeted health information solutions

About PatientPoint

PatientPoint provides targeted health information to patients and healthcare providers at critical points in the care journey, focusing on patient engagement and education. Its engagement platform delivers relevant health information through various touchpoints, such as waiting rooms and remote monitoring, ensuring patients receive timely information that can positively influence their health behaviors. The company differentiates itself by connecting healthcare providers with pharmaceutical and health brands through point-of-care marketing, while also offering solutions for improving online presence and reputation. PatientPoint's goal is to enhance patient experiences and health outcomes through personalized engagement solutions.

Cincinnati, OhioHeadquarters
1987Year Founded
$136.3MTotal Funding
LATE_VCCompany Stage
Biotechnology, HealthcareIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Hybrid Work Options
Mental Health Support
401(k) Retirement Plan

Risks

Increased competition from companies like Rendia may impact market share.
New president's strategic shifts could disrupt current business operations.
Challenges in integrating online healthcare communities may lead to inefficiencies.

Differentiation

PatientPoint customizes content for unique patient needs in healthcare settings.
Recognized for excellence in consumer-facing health information for 12 consecutive years.
Integrates health education solutions into sports environments, enhancing player health and performance.

Upsides

Growing demand for personalized healthcare solutions boosts patient engagement platforms.
AI integration enhances personalized content delivery and patient outcomes.
Partnerships with digital health communities expand patient engagement opportunities.

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