Marketing Coordinator at Insurify

Cambridge, Massachusetts, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, InsurTech, InsuranceIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in digital campaign execution
Proactive, organized, and detail-oriented with the ability to manage multiple priorities in a fast-paced environment
Experience in content creation, AI tools, marketing analytics tools, Notion, and similar technologies is a plus
Excellent communication skills and relationship-building abilities
Enthusiasm for marketing, storytelling, and brand building
The ability to work out of the Cambridge, MA office 3x a week (hybrid position)

Responsibilities

Champion Brand Voice: Uphold the brand’s tone and style across marketing and creative assets and copy, providing feedback to ensure strategic alignment and quality across all deliverables
Ensure Marketing Compliance: Partner with legal, creative, retention, marketing, and carrier teams to ensure all customer touchpoints meet compliance and brand standards
Coordinate Campaign Assets: Collaborate with creative, design, performance marketing, and brand teams to define campaign needs, align on asset requirements, and support timelines, deliverable tracking, and documentation, and own trafficking for paid, organic, and retention marketing initiatives
Streamline Operations: Help improve marketing workflows, documentation, and cross-team processes in partnership with creative operations
Provide Cross-Functional Support: Collaborate with performance marketing, creative, design, and brand teams on a variety of initiatives, including supporting projects, ad-hoc campaigns, and other creative or operational needs as they arise

Skills

Key technologies and capabilities for this role

Brand ManagementMarketing ComplianceCampaign CoordinationCopywritingCreative CollaborationAsset ManagementCross-functional Coordination

Questions & Answers

Common questions about this position

Is this position remote or does it require office work?

This is a hybrid position that requires candidates to be able to come into our Cambridge, MA office.

What salary or compensation does this role offer?

This information is not specified in the job description.

What skills and qualifications are required for the Marketing Coordinator role?

Candidates need a Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience), to be proactive, organized, and detail-oriented with the ability to manage multiple priorities in a fast-paced environment, plus excellent communication skills. Experience in content creation, AI tools, marketing analytics tools, Notion, and similar technologies is a plus.

What is the company culture like at Insurify?

Insurify emphasizes fostering the right culture for team success, with a female-led startup founded by MIT alumni, strong leadership from successful startups, and a focus on innovation in a fast-growing FinTech environment.

What makes a strong candidate for this Marketing Coordinator position?

Strong candidates will have a relevant Bachelor’s degree or equivalent experience in digital campaigns, be proactive and detail-oriented in managing multiple priorities in a fast-paced setting, and possess excellent communication skills, with bonus experience in content creation and tools like AI, marketing analytics, and Notion.

Insurify

Digital platform for insurance comparison

About Insurify

Insurify is a digital platform that helps individuals and families compare insurance policies. Users can answer a few questions to receive real-time quotes from various insurance providers, making it easier to find the best coverage for their needs. Unlike traditional methods, Insurify allows users to see multiple options at once without hidden fees, potentially saving them up to $717 on annual premiums. The company earns revenue by receiving a commission from insurance providers for each policy sold through its platform, allowing it to offer its services for free. Insurify's team includes experts in personal finance and the insurance industry, ensuring reliable information and guidance for users.

Cambridge, MassachusettsHeadquarters

2013Year Founded

$149.8MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Family Leave

Generous company holiday calendar

Learning & Development Stipends

Catered lunches in the office

Social impact volunteer time

Stock Options

Risks

Increased competition from new digital insurance platforms like DriveSmart.Auto.

Rising auto insurance costs may deter potential customers.

Dependency on key partners like Santander could be risky if partnerships dissolve.

Differentiation

Insurify uses AI and chatbots for personalized car insurance recommendations.

The platform offers real-time quotes from multiple insurance providers.

Insurify's user-friendly interface simplifies comparing and purchasing insurance.

Upsides

Partnerships with Santander and MassMutual expand Insurify's market reach.

Rising auto insurance premiums increase demand for comparison platforms like Insurify.

AI-driven personalization enhances customer experience and retention.

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