Marketing Content Manager (NYC Hybrid) at Remitly

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

HR, Technology, SaaSIndustries

Requirements

Proven content marketing experience, ideally in B2B. HR industry experience is preferred
Bachelor’s degree in Communications, Journalism, Marketing, or a related field
Strong understanding of SEO, AEO, and GEO principles and tools
Experience using AI tools (e.g., generative AI, NLP-based platforms) for content creation and optimization
Familiarity with Customer Data Platforms (CDPs) such as Oracle Unity, Salesforce CDP, or similar, with an understanding of how to leverage audience data to personalize and optimize content strategies
Ability to interpret and apply brand guidelines, positioning, and tone of voice
Strong communication skills and ability to produce content for both UK and US audiences
Excellent time management and multitasking abilities

Responsibilities

Write and develop high-quality content including blog posts, social media, website copy, whitepapers, video scripts, and podcasts
Create and optimize content for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to improve visibility across traditional and emerging search platforms
Collaborate with the Graphic Designer and Demand Generation Team to support integrated campaign activity
Work with the Portfolio Marketing Team to regularly update web content reflecting new product features and developments
Collaborate with Content team, manage freelancers and external agencies as needed
Identify customer needs and content gaps, recommending new topics and formats
Research and produce a regular stream of topical, creative, and engaging content for multi-channel use
Own and continuously improve our end-to-end marketing content creation and publishing processes
Use AI-powered tools for content ideation, generation, optimisation, and performance analysis
Manage and maintain content within WordPress and ensure consistency and governance
Meet tight deadlines while maintaining top-quality output
Contribute to the measurement and reporting of content KPIs to understand and optimize engagement and conversion

Skills

Content Marketing

SEO

AEO

GEO

B2B Marketing

HR Industry

Blog Writing

Social Media

Whitepapers

Video Scripts

Podcasts

AI Tools

Customer Data Platforms

CDPs

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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