Marketing Communications Consultant at Caterpillar Inc.

Peoria, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Recruitment, ManufacturingIndustries

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner
Strong understanding of brand standards and best practices for content
High-level understanding of end customer needs to guide marketing messaging
Potential travel to recruiting events when needed

Responsibilities

Serve as the main point of contact and support across Digital, Technology, & Distribution (DT&D) segment plus Digital and Commercial functional teams for recruitment marketing across Students & Graduates, Production, Management & Support talent acquisition
Manage digital material creation (e.g., LinkedIn, flyers) and physical material creation (e.g., buttons, tickets, t-shirts, billboards, banners) for segment talent acquisition
Handle all brand approvals, visualizations of key messages, and recruitment communications for segment talent acquisition (TA)
Run external paid media marketing campaigns, including stakeholder meetings, proposal submissions, and partnerships with internal and external vendors through implementation
Provide communications support across talent acquisition team with creation of materials, graphics, videos, and recruiter playbook
Act as the point of contact for segment on projects and partnerships with centralized enterprise brand and social media teams
Support marketing and promotion efforts by coordinating logistics, providing creative input, and acting as a liaison for creative suppliers and internal industry teams
Provide recommendations and consultative approach to TA Partners for campaigns and marketing efforts for hiring
Work with various Caterpillar teams on marketing and promotion projects
Manage the process of measuring impact of marketing campaigns and communicating those metrics
Update and develop relevant metrics dashboards for leadership and use this knowledge to review and help guide media plans
Administer and manage Enterprise Brand Analysis and consult with brand and industry teams on the use of that data to guide marketing messaging
Conduct market/competitive research to identify new opportunities and industry trends
Monitor metrics to review the effectiveness of existing marketing tactics and benchmark talent intelligence to stay ahead of candidate desires
Maintain effective communications in the marketing department to discuss and align the marketing strategy to changing business targets

Skills

Marketing Communications

Recruitment Marketing

Digital Marketing

Paid Media Campaigns

Brand Management

Graphic Design

Video Production

LinkedIn Marketing

Stakeholder Management

Vendor Management

Creative Production

Caterpillar Inc.

Manufactures heavy machinery for various industries

About Caterpillar Inc.

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. What sets Caterpillar apart from its competitors is its strong aftermarket support, which includes maintenance and repair services, ensuring that their machinery remains efficient and reliable over time. The company's goal is to deliver high-quality products while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Irving, TexasHeadquarters

1925Year Founded

$143.5KTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Social Impact, AI & Machine LearningIndustries

10,001+Employees

Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

Risks

Closure of Aurora office may impact regional economy and Caterpillar's reputation.

Partnership with Anti Social Social Club could dilute Caterpillar's industrial brand focus.

Advanced technology in Cat D8 dozer may face resistance from traditional customers.

Differentiation

Caterpillar's century-long history underscores its reliability and industry leadership.

The company integrates AI and IoT to enhance machinery performance and customer satisfaction.

Caterpillar's strong aftermarket services ensure product longevity and operational efficiency.

Upsides

Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.

Expansion of 5G networks enhances Caterpillar's remote operation capabilities, improving safety.

Caterpillar's commitment to sustainability aligns with the global shift towards eco-friendly practices.

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