Marketing Business Analyst at Binance

Asia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FintechIndustries

Requirements

Bachelor’s degree in Marketing, Business, Statistics, or related field
Proven experience in marketing analysis, business intelligence, or related roles
Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar
Strong analytical skills with the ability to interpret complex data sets
Bilingual English/Mandarin required to coordinate with overseas partners and stakeholders. Additional languages a strong advantage
Knowledge of digital marketing channels and metrics is a plus
Experience with statistical software or programming languages (Python, R) is a bonus

Responsibilities

Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks
Develop and maintain marketing dashboards and reports to track KPIs and ROI
Collaborate with marketing and sales teams to define data requirements and support campaign planning
Conduct competitor analysis and market research to inform marketing strategies
Use data visualization tools to present insights clearly to stakeholders
Identify trends and recommend improvements to optimize marketing spend and effectiveness
Operations, strategies, and specific KOL traffic analysis, performance analysis (registration conversion), etc

Skills

Key technologies and capabilities for this role

ExcelSQLTableauPower BIdata visualizationmarketing analysisKPI trackingROI analysismarket researchcompetitor analysisbusiness intelligence

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a full-time remote position, with a work-from-home arrangement that may vary depending on the work nature of the business team.

What data analysis tools are required for this role?

Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar is required.

What is the salary for this position?

This information is not specified in the job description.

What is the company culture like at Binance?

Binance offers a flat structure with world-class talent in a user-centric global organization, fast-paced innovative environment with autonomy, and a results-driven workplace focused on career growth and continuous learning.

What qualifications make a strong candidate for this role?

A Bachelor’s degree in Marketing, Business, Statistics, or related field, proven experience in marketing analysis or business intelligence, strong analytical skills, and bilingual English/Mandarin proficiency are key, with knowledge of digital marketing and programming like Python or R as bonuses.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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