Marketing Associate at Tatari

San Francisco, California, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Ad Tech, Marketing, TV AdvertisingIndustries

Requirements

Strong attention to detail, especially when proofreading or reviewing creative work
Creative writing experience: ability to take complex messaging and turn it into something fun and easy to understand
Highly communicative and organized: ability to manage multiple projects and stakeholders with clear and timely updates
Comfortable working in a fast-paced environment with a GSD (get stuff done) attitude
Excited to experiment with new tools and marketing channels
Preferred Qualifications
Bachelor’s degree from a four-year institution, preferably in Business, Marketing, Journalism, or Communications
1–3 years of marketing experience, including content creation, social media management, or campaign execution
Experience using tools like HubSpot, Contentful, AI Marketing tools and platforms

Responsibilities

Assist with demand generation campaigns, including lead list preparation, email and landing page builds, tracking setup, and performance monitoring
Help increase video content output by supporting editing workflows, developing video concepts, and working with freelance or agency partners
Support the implementation and integration of AI tools to drive marketing efficiencies
Contribute to ABM programs by helping to research target accounts, prepare personalized outreach assets, and track engagement
Review and polish content marketing assets including blogs, emails, and presentations; work closely with the content team to ensure high editorial standards and experiment with AI tools
Become well-versed in Tatari’s back-end sales and content software (HubSpot and Contentful) and build emails, landing pages, and blog posts on Tatari’s website
Manage Tatari’s social media calendar and publishing across all owned channels
Support the Client Services team with performance review presentations and one-off marketing needs
Collaborate with the Sales team to develop marketing collateral that highlights Tatari’s unique value propositions

Skills

Key technologies and capabilities for this role

Demand GenerationEmail MarketingLanding PagePerformance TrackingVideo EditingVideo ProductionAI ToolsABMAccount ResearchPersonalized OutreachContent CreationLead Generation

Questions & Answers

Common questions about this position

What skills are required for the Marketing Associate role?

Strong attention to detail, especially when proofreading or reviewing creative work; creative writing experience to turn complex messaging into something fun and easy to understand; and highly communicative and organized skills to manage multiple priorities.

What does the Marketing Associate do on a daily basis?

Responsibilities include assisting with demand generation campaigns, supporting video content output, implementing AI tools, contributing to ABM programs, reviewing content, managing social media, and collaborating with Sales and Client Services.

What is the compensation for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Marketing Associate role?

A hard-working and creative marketing professional who is hungry to learn and execute across all areas of marketing, with strong attention to detail, creative writing skills, and organizational abilities to collaborate cross-functionally.

Tatari

Data-driven platform for TV advertising optimization

About Tatari

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

San Francisco, CaliforniaHeadquarters

2016Year Founded

CONVERTIBLECompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Competitive salary

Stock options

100% health insurance premium coverage

Unlimited PTO & sick days

Snacks, drinks, & catered lunches

Team building events

$1000 annual continued education benefit

$500 WFH reimbursement

$125 pre-tax monthly stipend to spend on whatever you want

Annual mental health awareness app reimbursement

FSA & commuter benefits

Monthly Company Wellness Day Off (During WFH)

Risks

Integration of TheViewPoint with FreeWheel increases competition for Tatari.

The launch of Vault may divert resources from Tatari's core business.

Reliance on third-party data providers poses risks if partnerships are disrupted.

Differentiation

Tatari transforms TV ads into a digital-like experience with real-time analytics.

The platform offers comprehensive campaign optimization across linear and streaming TV.

Tatari's data-driven approach helps clients make informed advertising decisions.

Upsides

Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.

Integration with Experian enhances Tatari's data and targeting capabilities.

The launch of Vault aligns with the trend towards privacy-first advertising solutions.

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