Marketing Assistant at Persona

Houston, Texas, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Robotics, AIIndustries

Requirements

Bachelor’s Degree in Marketing/Advertising/Brand Management is preferred
Highly organized and proactive communicator
Strong writing and editing skills
Comfort with basic video editing and graphic tools (Canva, Adobe Suite preferred)
Experience with HubSpot or other CRM tools strongly preferred
Ability to multitask across fast-moving projects with attention to detail
Ability to easily use Adobe Photoshop, Premiere Pro, After Effects
Experience in using Generative AI Tools: Chat GPT, Gemini, Co-pilot, etc. (for graphic generation image and video, copy/text/presentation/spreadsheet generation)

Responsibilities

Assist in developing and maintaining the Master Marketing Plan and content calendar
Track key deliverables, deadlines, and approvals across marketing initiatives, including press releases, videos, and campaigns
Shop and order promotional merchandise
Maintain and optimize Persona AI’s HubSpot CRM and marketing automation workflows
Manage lead capture forms, landing pages, and automated email campaigns
Tag and segment leads for nurturing and reporting
Generate weekly dashboards summarizing engagement, leads, and campaign performance
Assist with client intake forms and follow-ups through HubSpot sequences
Participate in drafting and coordinating press releases for product launches, partnerships, and events
Maintain the press contact list and media kit
Shop and manage media space buys (digital, print, and industry publications)
Draft, schedule, and post content across LinkedIn, Instagram, X, and YouTube in alignment with campaign goals
Collaborate on copywriting and graphics for social media, ensuring consistent brand voice and visual identity
Log and organize content assets into a shared cloud system
Assist with short-form video capture and editing for reels, event recaps, and robotics showcases
Support filming and photography of Persona AI robots and team activities (in-office, labs, and events)
Tag, categorize, and archive footage for marketing and documentary use
Assist with B-roll capture, sound, and lighting for video shoots
Coordinate with external video editors or agencies when needed
Help generate and coordinate trade show calendar
Help prepare and ship conference materials (booth graphics, banners, demo kits, swag)
Manage event checklists for logistics, shipping, travel and lodging, and booth setup
Coordinate swag ordering and vendor communication
Capture event content (photos, videos, interviews) and handle social media coverage

Skills

HubSpot

CRM

Marketing Automation

Email Campaigns

Landing Pages

Lead Segmentation

Dashboards

Press Releases

Media Relations

Content Calendar

Marketing Planning

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$211.6MTotal Funding

SERIES_CCompany Stage

Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Family Planning Benefits

Professional Development Budget

Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.

Over-reliance on synthetic data may degrade identity verification accuracy.

Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.

The company integrates advanced link analysis to detect risky user connections.

Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.

INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.

Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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