Marketing Applied Science Specialist - Buick & GMC at General Motors

Oshawa, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Knowledgeable in methodology and practice of marketing analytics & Research
Experience with measurement and media mix modeling, including advanced econometrics and statistical methods used to qualify media impacts
Knowledge in the economics of media channels (e.g., TV, Display, Paid Search, Paid Social, Programmatic) and measurement of ROAS lift
Advanced insight synthesis and persuasive storytelling skills
Ability to work closely with teammates in Marketing Applied Sciences and stakeholders in GM’s vehicle brands
Experience providing strategic planning supporting GM’s vehicle brands (e.g., Chevrolet, Buick, GMC, Cadillac)
Ability to work with Research partners (e.g., Ipsos, Martiz, Environics, YouGov, JD Power, IHS)
Familiarity with syndicated studies, proprietary market data, and consumer research
Contextual business knowledge and functional domain expertise in the advertising and media space
Proven ability using data, analytics, and insights to add revenue and business-impacting value via audience selection and behavioral engagement
Familiarity with marketing media measurement techniques, including MMM, MTA, unified attribution, ROAS level testing, and various industry measurement techniques

Responsibilities

Work on a cross-functional team to help implement high-impact, data-driven solutions to address business challenges in the vehicle brand marketing teams
Lead Market Research projects, including their design, data collection methodology (e.g., sampling plans), summarization and analysis of results, and presentation of findings
Consumer and Competitive Intelligence – Review market and consumer data about competitors and customers in the Canadian market; develop reporting and analysis around key industry events and consumer shifts (e.g., auto shows, new competitive launches, consumer behavioural shifts)
Data and Vendor Management – Work with market research and data partners to develop deep understanding and expertise with their capabilities, and incorporate their offerings into analysis
Communication – Develop, share, and present research to Brand teams, Senior Leadership, and Dealer Principals; develop and nurture high quality, collaborative partnerships and relationships within the organization and with vendors
Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems
Perform exploratory and targeted data analyses
Undertake preprocessing of structured data
Monitor and sustain model effectiveness
Present complex information using data visualization techniques
Work with diverse technical teams and provide data and analytical insights to ensure project deliverables fulfill business needs and timing
Spearhead and drive an insights-first learning agenda supporting corporate strategy, marketing, product planning, and sales
Curate and interpret insights to shape brand positioning, product and contenting, marketing communication, and go-to-market strategies
Assist in the development of advanced marketing models, drawing insights, and creating scalable products that identify channel and tactic level high return on investment
Ensure objective performance evaluation and optimization of audience activation that drive sales

Skills

Key technologies and capabilities for this role

marketing analyticsmedia mix modelingeconometricsstatistical methodsROASinsights synthesisstorytellingaudience activationmarketing modelssyndicated studiesconsumer research

Questions & Answers

Common questions about this position

Is this role remote or hybrid?

This role is categorized as hybrid, requiring the successful candidate to report to the Oshawa or Markham Elevation Centre at least three times per week.

What is the salary for this position?

This information is not specified in the job description.

What key skills are required for the Marketing Applied Science Specialist role?

The role requires knowledge in marketing analytics and research, experience with measurement and media mix modeling including advanced econometrics and statistical methods, and advanced insight synthesis and persuasive storytelling skills.

What does the team structure look like for this position?

You will work on a cross-functional team and closely with teammates in Marketing Applied Sciences, stakeholders in GM’s vehicle brands, and Research partners like Ipsos, Maritz, Environics, YouGov, JD Power, and IHS.

What makes a strong candidate for this role?

A strong candidate has experience in marketing analytics, media mix modeling, advanced econometrics, insight synthesis, persuasive storytelling, and the ability to lead market research projects while working cross-functionally.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees