Marketing Analytics Manager
Dandy$127,500 - $150,000/year
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Marketplace, Home ServicesIndustries
Requirements
- 4+ years of experience in data science, analytics or economics
- Bachelor’s, Master’s, or Doctoral degree in a technical area such as: Statistics, Engineering, Analytics, Math, Computer Science, Economics
- Minimum of 0-5 years of experience in industry, consulting, government or academic research (applicants with considerably more experience, including mid-career, are also strongly encouraged to apply)
- Proficiency with analytical tools like Python and SQL
- Ability to work in a fast moving business environment
- Strong communication skills and ability to build strong relationships cross-functionally and with leadership and get buy-in on a data-driven perspective
Responsibilities
- Lead the development and advancement of measurement methodologies that push the boundaries of what’s possible in evaluating marketing effectiveness, exploring innovative approaches grounded in data science and modern analytical methods
- Drive the creation of frameworks, tools, and processes that make measurement more systematic and scalable across a variety of channels
- Evolve and strengthen existing modeling approaches to deliver insights that are both robust and actionable
- Iterate on measurement approaches to marketing problems like channel incrementality, bolstering a robust approach to maximizing return on ad spend
- Collaborate with cross-functional partners to connect measurement learnings with business strategy and growth
- Serve as a technical leader—mentoring others, elevating analytical standards, and shaping the long-term direction of measurement at Thumbtack
- Identify and pursue new opportunities where advanced analytics or fresh methodologies can unlock impact
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience level is required for the Staff Data Scientist role?
You must have 4+ years of experience to be successful in this role.
What are the main responsibilities of a Staff Marketing Data Scientist at Thumbtack?
You will lead development of measurement methodologies for marketing effectiveness, create scalable frameworks and tools, evolve modeling approaches, collaborate with partners, mentor others, and pursue new analytics opportunities.
What is the culture like on the Thumbtack Data Science team?
The team is tight-knit, intellectually curious, and committed to improving Thumbtack and each other while collaborating across the company to solve challenging problems.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
Thumbtack
Online marketplace connecting consumers with local professionals
About Thumbtack
Thumbtack connects consumers with local professionals for various services through its online marketplace. Users can find professionals like plumbers, electricians, and landscapers by searching the platform, comparing prices, reading reviews, and booking services directly. The platform offers cost estimates based on numerous bids from professionals, helping consumers understand potential service costs. Thumbtack generates revenue by charging professionals for leads, which are inquiries made by customers through the site. This model allows Thumbtack to serve a wide range of customers across the U.S., making it easier for them to find and hire local service providers.
San Francisco, CaliforniaHeadquarters
2008Year Founded
$680.3MTotal Funding
DEBTCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Remote Work Options
Paid Holidays
Phone/Internet Stipend
Mental Health Support
Risks
Increased competition from OfferUp could dilute Thumbtack's market share.
Dependency on RentRedi partnership may risk customer acquisition dynamics.
Reliance on external funding could be risky if market conditions change.
Differentiation
Thumbtack connects users with 300,000 local service businesses across the U.S.
The platform offers personalized guidance and cost estimates for various home services.
Thumbtack charges professionals for leads, ensuring a straightforward revenue model.
Upsides
Partnership with OfferUp expands market reach and customer base.
$75 million financing boosts technology investment and service expansion.
Experienced leaders enhance legal and user research capabilities, improving trust and experience.
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