Marketing Analytics Manager at Relay

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, SMB SoftwareIndustries

Requirements

3–5 years of experience in marketing analytics, growth operations, or a similarly technical marketing role, ideally within a fast-moving tech environment
Hands-on experience with Google Tag Manager, GA4, HubSpot tracking, and paid media tagging across Google Ads and Microsoft Ads, with knowledge of maintaining a clean tracking ecosystem
Fluency in SQL, BI tools like Metabase or Tableau, and advanced spreadsheet work (Google Sheets/Excel); ability to trace data issues across front-end and back-end systems
Experience operating in tools like Segment or similar data pipelines, understanding how events flow through a full marketing data stack
Comfort with attribution models, including experience supporting multi-touch attribution or mixed media modelling to guide channel decisions
Naturally curious, detail-oriented, and energized by technical problem solving; instinct to investigate and fix issues rather than escalate
Proactive, self-directed, able to create clarity and structure in ambiguous or messy situations
Clear communicator who can translate technical findings into actionable insights for marketing and leadership teams
Organized, dependable, and takes pride in maintaining trustworthy, high-quality data

Responsibilities

Turn complex data into clear recommendations for Marketing and Leadership, guiding decision making with thoughtful analyses and structured storytelling
Build and maintain dashboards in Metabase and Google Sheets/Excel to surface trends, monitor performance, and highlight actionable insights across campaigns and funnels
Own end-to-end marketing tracking infrastructure, from front-end pixels to back-end events; implement, audit, and troubleshoot tracking across channels for clean, reliable data
Work closely with Engineering, Data, Growth, and Marketing teams to evolve analytics infrastructure; partner with developers to test, debug, and deploy tracking updates across web and app environments
Manage UTM governance and event tracking in HubSpot and connected tools; support multi-touch attribution, mixed media modelling, and funnel analysis to inform investment decisions and improve marketing effectiveness

Skills

Key technologies and capabilities for this role

Marketing AnalyticsMetabaseGoogle SheetsExcelTracking PixelsEvent TrackingUTM GovernanceHubSpotAttribution ModelingData AnalysisDashboard DevelopmentSQL

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position is hybrid.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What skills and experience are required for the Marketing Analytics Manager role?

Candidates need 3–5 years in marketing analytics or growth operations, hands-on experience with Google Tag Manager, GA4, HubSpot tracking, paid media tagging, SQL, BI tools like Metabase or Tableau, advanced spreadsheets, and tools like Segment. Comfort with attribution models and multi-touch attribution is also required.

What is the team structure like for this position?

You'll join the fast-paced Growth Marketing team and collaborate closely with Engineering, Data, Growth, and Marketing teams.

What makes a strong candidate for this role?

A strong candidate has 3–5 years of hands-on experience in marketing analytics in a fast-moving tech environment, technical fluency in tracking tools like GTM, GA4, HubSpot, SQL, BI tools, and data pipelines, plus a curious, detail-oriented mindset.

Relay

Communication platform for workforce efficiency

About Relay

Relay is a communication platform aimed at improving workforce efficiency, especially for workers who do not have access to traditional communication tools or who use walkie-talkies. The platform utilizes Push-to-Talk (PTT) technology, which allows users to communicate instantly without the limitations of traditional walkie-talkies, such as limited range and security concerns. Relay includes features like GPS tracking, emergency alerts, and works on both mobile and desktop devices, all controlled through a voice interface. Unlike its competitors, Relay focuses on providing a subscription service that includes software integrations and regular updates to adapt to the changing needs of businesses. The main goal of Relay is to enhance communication for active workers, ensuring they can connect efficiently and safely.

Raleigh, North CarolinaHeadquarters

2015Year Founded

$46.7MTotal Funding

SERIES_BCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health, dental & vision

PTO

Paid sick leave

401(k) with 3% match

Paid parental leave

Connection & wellness credit

Equipment & tools

Flexible work environment

Free snacks & fun times

Risks

Emerging competitors like Apiture and Vantaca threaten Relay's market share.

Rapid AI translation advancements by others could outpace Relay's TeamTranslate feature.

Reliance on Series B funding may lead to financial instability if growth targets aren't met.

Differentiation

Relay offers real-time language translation for frontline teams, enhancing communication efficiency.

The platform integrates GPS tracking and emergency alerts, ensuring worker safety and coordination.

Relay's voice interface eliminates the need for traditional bulky walkie-talkies, improving mobility.

Upsides

Relay's Series B funding of $35M supports growth in productivity and safety features.

The demand for cloud-based communication platforms is rising, benefiting Relay's scalable solutions.

Advancements in voice interface technology enhance Relay's user interaction and accessibility.

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