Marketing Analytics Lead at Match Group

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Dating Apps, Digital Marketing, TechnologyIndustries

Requirements

7–10+ years in marketing/media analytics (consumer subscription or mobile/app experience a plus)
Strong BI skills (Looker/Tableau/Data Studio); working fluency in Python/R for analysis and scenario modeling
Hands-on experience supporting MMM and incrementality/geo tests; proven ability to convert model outputs into budget decisions
Fluency with brand-lift methodologies and brand equity tracking (e.g., QuestBrand, YouGov, Ipsos) and how to integrate with performance KPIs
Executive presence: succinct storytelling, meeting facilitation, and stakeholder management across senior audiences
Data rigor: taxonomy design, QA habits, comfort with ambiguity, and bias to action
Familiarity with privacy-aware measurement and mobile attribution (e.g., AppsFlyer/Adjust) is a plus

Responsibilities

Build and maintain executive-ready dashboards/scorecards by market, objective, and channel (spend, reach, efficiency, brand health and brand lift)
Set the agenda, build the pack, and facilitate the monthly discussion with the VP and Directors
Present regional, country, strategy and channel-level trends; explain actual vs. forecast variance, drivers, risks, and opportunities
Recommend reallocation scenarios across campaigns/channels; track decision follow-through
Run “what-if” scenarios using MMM elasticities and test results to guide investment allocation
Maintain market-level forecasts; decompose variance and advise on course-corrections
Tracking of country level allocations by strategy against annual plan
Prepare/share clean inputs for MMM and incrementality; ensure data fidelity and methodological consistency
Digest and socialize findings with clear implications for media mix, incrementality and market-level investment
Partner with brand, growth & media teams for holdout implementation and analysis for channel investment and large scale campaigns
Partner with finance on top of funnel business trends analysis on an ad-hoc basis (i.e. if we see conversion changes and need to dig into the source)
Produce high-level readouts for big campaign moments: including pre-/post- and YoY comparisons
Combine business metrics (e.g., acquisition, revenue proxies, LTV indicators) with brand health metrics (e.g., QuestBrand/YouGov/Ipsos, platform brand-lift) to form a POV on whether objectives were met and what we learned
Support the VP, Global Marketing in “state of the business” reviews across geographies
Surface country-level signals, opportunities, and risks; coordinate with Finance, Media, and Marketing to align on actions
Serve as the Global Marketing analytics point-of-contact with Match Group central analytics teams and external partners
Collaborate with Data Engineering/Analytics to QA pipelines and keep decision-grade data flowing

Skills

Marketing Analytics

Executive Dashboards

MMM

Incrementality Testing

Budget Tracking

Forecasting

Data Visualization

SQL

Tableau

Google Analytics

Excel

Looker

Amplitude

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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