Market Intelligence Analyst at Sporty Group

São Paulo, State of São Paulo, Brazil

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Online Gaming, Sports Media, EntertainmentIndustries

Requirements

Previous experience in market analysis, BI, or media research
Knowledge of audience measurement tools (IBOPE/Kantar)
Proficiency in Excel, Power BI, or similar data analysis tools
Strong communication skills and ability to turn data into actionable insights
Advanced English (a plus)

Responsibilities

Analyze TV and digital audience data
Monitor competitors and identify market trends
Prepare reports and dashboards with performance insights
Support strategic decision-making for sales and programming teams

Skills

Excel

Power BI

IBOPE

Kantar

Audience Analysis

Competitor Monitoring

Data Visualization

Dashboarding

Sporty Group

Sports app for news, scores, streaming

About Sporty Group

Sporty.com is a sports app designed for sports enthusiasts, offering features such as sports news, live football scores, live streaming, sports odds, and interactive chat. Users can follow, like, share, and watch sports content without any cost or advertisements, creating a seamless experience. The app targets sports fans who want real-time information and community engagement. Unlike competitors, Sporty.com provides free access to its services, aiming to build a large user base that can be monetized through partnerships and sponsorships in the future. The goal of Sporty.com is to enhance the sports viewing experience while fostering a loyal community of sports fans.

Campbell, CaliforniaHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Quarterly Bonus

Flexible Work Hours

Paid Vacation

Annual Company Retreat

Risks

Resource allocation to Sociable Soccer may divert focus from Sporty.com's core offerings.

Technical integration of Sociable Soccer may affect user experience on Sporty.com.

Unified login system poses potential cybersecurity risks if not properly managed.

Differentiation

Sporty.com offers a free, ad-free sports app experience, unlike many competitors.

The app provides interactive features like chats with football legends, enhancing user engagement.

Sporty.com integrates live scores, streaming, and sports news in one seamless platform.

Upsides

Acquisition of Sociable Soccer expands Sporty Group's reach into the gaming sector.

Partnerships with sports organizations enhance content and provide monetization opportunities.

Growing demand for real-time sports information boosts Sporty.com's user base.

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