Manager, Xfinity Mobile, Integrated Marketing Communications at Comcast

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, Media, MarketingIndustries

Requirements

Proven experience in leading integrated marketing campaigns and managing complex projects
Strong understanding of broadcast and digital production processes
Expertise in digital marketing, audience segmentation, and social media strategies
Exceptional organizational skills and attention to detail
Excellent problem-solving, negotiation, and decision-making abilities
Strong written and verbal communication skills, including presentation capabilities
Ability to build and maintain strong relationships with internal teams and external partners
Agency management experience
Analytical and quantitative skills for campaign performance evaluation
Proficiency in Microsoft Office Suite
Ability to thrive under pressure and meet tight deadlines

Responsibilities

Develop and execute integrated marketing campaigns focused on customer and prospect messaging for Xfinity Mobile, ensuring alignment with business priorities and lifecycle strategies
Own and manage OEM partner relationships, serving as the primary liaison for advertising initiatives and ensuring compliance with partner requirements and brand standards
Lead creative development across all channels (broadcast, digital, social, print) in collaboration with internal teams and external agencies
Create comprehensive campaign briefs rooted in research, insights, and proven go-to-market strategies
Manage timelines, budgets, and deliverables for all campaigns, ensuring flawless execution and adherence to business objectives
Collaborate with internal stakeholders, including legal, product, and divisional teams, to ensure campaign compliance and integration
Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization
Oversee budget-related activities, including purchase orders and financial tracking
Exercise independent judgment and discretion in matters of significance
Take on additional projects as needed
Regular, consistent and punctual attendance; must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Other duties and responsibilities as assigned

Skills

Integrated Marketing Communications

Campaign Development

Creative Development

OEM Relationship Management

Broadcast Advertising

Digital Marketing

Social Media Marketing

Print Advertising

Strategic Thinking

Project Management

Partnership Management

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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