Manager, Paid Social at Airwallex

San Francisco, California, United States

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$110,000 – $170,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Data-driven, strategic, and hands-on expertise in Paid Social, particularly LinkedIn and Meta
Ability to blend analytical rigor with creativity
Experience designing audience frameworks, running experiments, and developing platform-native campaigns
Thrives in fast-paced environments
Strong understanding of connecting audience data, ad systems, and CRM workflows
Founder-like energy, strong role-related expertise, sharp thinking, motivated by mission
Moves fast with good judgment, digs deep with curiosity, makes decisions from first principles
Humble, collaborative, turns ideas into products, gets stuff done end-to-end
Uses AI to work smarter and solve problems faster
Based in San Francisco

Responsibilities

Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion)
Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals
Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort
Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets
Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions)
Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools
Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages
Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences

Skills

Key technologies and capabilities for this role

Paid SocialSocial Media AdvertisingMarketing CampaignsBrand AwarenessCustomer EngagementStrategic MarketingDigital Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Manager, Paid Social role?

The salary range is $110K - $170K.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills are required for this Paid Social Manager role?

The role requires being data-driven, strategic, and hands-on, with expertise in leading acquisition and full-funnel demand generation campaigns across LinkedIn and Meta, analytical rigor, creativity, and experience partnering with growth, product marketing, and analytics teams.

What is the company culture like at Airwallex?

Airwallex values successful builders with founder-like energy, real impact, accelerated learning, true ownership, strong expertise, sharp thinking, humility, collaboration, fast movement with good judgment, curiosity, and using AI to work smarter.

What makes a strong candidate for this role?

A strong candidate thrives in fast-paced environments, understands how to connect audience data, ad systems, and CRM workflows into a high-performing growth engine, and has experience enriching, segmenting, and scaling audiences for SME and mid-market decision-makers globally.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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