Manager, Paid Social at Airwallex

San Francisco, California, United States

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$110,000 – $170,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Data-driven, strategic, and hands-on expertise in Paid Social, particularly LinkedIn and Meta
Ability to blend analytical rigor with creativity
Experience designing audience frameworks, running experiments, and developing platform-native campaigns
Thrives in fast-paced environments
Strong understanding of connecting audience data, ad systems, and CRM workflows
Founder-like energy, strong role-related expertise, sharp thinking, motivated by mission
Moves fast with good judgment, digs deep with curiosity, makes decisions from first principles
Humble, collaborative, turns ideas into products, gets stuff done end-to-end
Uses AI to work smarter and solve problems faster
Based in San Francisco

Responsibilities

Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion)
Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals
Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort
Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets
Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions)
Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools
Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages
Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences

Skills

Paid Social

Social Media Advertising

Marketing Campaigns

Brand Awareness

Customer Engagement

Strategic Marketing

Digital Marketing

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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