Manager II, Marketing Analytics at Credit Karma

Charlotte, North Carolina, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, MarketingIndustries

Requirements

Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics or related field
5+ years of experience in marketing analytics or performance insights, preferably in a consumer or digital-first business
Meaningful time in a data function partnering with paid marketing teams, and having expertise in analyzing brand campaigns
Strong ability to translate analytical findings into strategic recommendations and persuasive storytelling
Excellent stakeholder management and communication skills, with a track record of influencing senior leaders
Experience designing or supporting marketing performance measurement frameworks, including campaign testing or attribution
A strong understanding of marketing channels, funnel metrics, and growth levers across digital and brand marketing
Comfortable navigating ambiguity and driving clarity in fast-paced, cross-functional environments
Ability to draw on experience to identify where data can have the most impact and clearly communicate findings and recommendations to partner teams
Ability to turn ambiguous questions and problems into clear deliverables and insights
Ability to balance strategic thinking with hands-on execution
Ability to make tradeoffs between speed and accuracy wisely

Responsibilities

Lead and develop a high-performing team focused on marketing performance measurement, insights, and strategy
Partner with marketing and business leaders to shape go-to-market and growth strategies based on actionable insights
Synthesize data into clear recommendations that drive marketing investment and creative strategy
Develop frameworks for evaluating campaign effectiveness, optimizing media spend, and improving ROI across channels
Guide experimentation and learning agendas to test creative, messaging, and channel performance in partnership with brand and growth teams
Build strong cross-functional relationships with Marketing, Finance, and Engineering partners to align goals and drive unified marketing decisions
Champion data-informed storytelling—helping leaders interpret complex results into compelling narratives that influence marketing direction
Drive operational excellence in how we measure success, track performance, and continuously improve marketing impact
Mentor and coach team members on strategic thinking, communication, and marketing partnership
Collaborate across the marketing ecosystem—brand, growth, media, and creative—to optimize performance, shape campaign strategy, and elevate how we measure and communicate marketing impact

Skills

Marketing Analytics

Data Analysis

Performance Measurement

Insights Strategy

Campaign Optimization

Media Spend Optimization

ROI Analysis

Experimentation

Team Leadership

Cross-Functional Collaboration

Storytelling

Go-To-Market Strategy

Marketing Strategy

Credit Karma

Provides free credit scores and financial tools

About Credit Karma

Credit Karma provides financial tools and resources to help individuals improve their financial health. The platform offers free access to credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Users can track their credit progress and receive alerts about changes to their credit reports. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access a wide range of services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower its members to achieve their financial goals by providing helpful resources and fostering a sense of ownership and progress in their financial journeys.

Oakland, CaliforniaHeadquarters

2007Year Founded

$358MTotal Funding

ACQUISITIONCompany Stage

Fintech, Cybersecurity, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

Commuter Benefits

Wellness Program

Paid Vacation

Paid Sick Leave

Education Perks

Risks

Increased competition from Walmart-backed FinTech One could challenge Credit Karma's market share.

Integration challenges from Zendrive acquisition may distract from Credit Karma's core objectives.

Intuit's AI advancements could overshadow Credit Karma's financial tools and services.

Differentiation

Credit Karma pioneered free credit scores, setting it apart in personal finance.

The company offers a comprehensive suite of free financial tools and recommendations.

Credit Karma's freemium model generates revenue through partnerships with financial institutions.

Upsides

Credit Karma's acquisition of Zendrive enhances its mobility risk intelligence offerings.

AI-driven financial assistants could inspire Credit Karma to develop personalized financial tools.

Growing digital solutions adoption by SMBs presents expansion opportunities for Credit Karma.

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