Manager, Growth Marketing at 7shifts

Saskatoon, Saskatchewan, Canada

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Restaurant TechnologyIndustries

Requirements

5+ years of experience in a Marketing Operations, Lifecycle, or Growth role, with experience in Growth Engineering or GTM Ops
Leadership that inspires and empowers - lead with clarity, empathy, and a focus on growth
A track record of owning and implementing complex marketing communications programs across channels such as Email, In-App, SMS
A knack for connecting systems and data tools to build scalable automation
Strong analytical mindset with the ability to turn data into actionable insights across the customer journey
Creativity, clear communication, and hands-on building expertise - able to drive speed and operational excellence to achieve big results
Collaborative by nature - value other perspectives and can build strong relationships with cross-functional stakeholders in RevOps, Sales & Product
Hands-on experience with data lakes, marketing automation platforms, LLMs, workflow automation, and CRM platforms
Nice-to-Haves
Experience working with Snowflake or Snowflake data
Skills in HTML, Python, or SQL
Experience with AppCues or other in-product marketing tools
Experience building or partnering with GTM Ops or GTM Engineering
Knowledge of restaurant operations
Product-led Growth (PLG) experience

Responsibilities

Own the strategy and planning of multi-channel integrated campaigns with Marketing, Product, and Sales to drive measurable growth across the customer journey
Prototype and launch AI-driven workflows and automation to scale targeting, personalization, and marketing efficiency (leveraging data warehouse segments, AI, and marketing automation to create personalized email campaigns at scale)
Use customer data and product insights to refine lifecycle strategies and optimize engagement
Build and maintain internal tools and automations to streamline GTM processes and campaign execution
Partner cross-functionally to identify and execute new growth experiments
Manage the full channel mix (email, in-app, paid, social, SMS) to deliver cohesive, automated experiences that convert and inspire advocacy
Support and consult on reporting infrastructure for key lifecycle metrics, including marketing-driven demos, trial conversion rates, and lifecycle attribution
Lead, mentor, and support a talented team of marketers, supporting their day-to-day execution and building relationships and infrastructure to support them
Connect systems using APIs, webhooks, and LLMs to create smarter, scalable infrastructure

Skills

Key technologies and capabilities for this role

Growth MarketingIntegrated CampaignsMarketing AutomationAILLMsNo-code PlatformsLow-code PlatformsEmail MarketingPersonalizationLifecycle MarketingData WarehouseGTMA/B TestingPaid MediaSocial MediaSMS MarketingCustomer Analytics

Questions & Answers

Common questions about this position

What experience is required for the Manager, Growth Marketing role?

Candidates need 5+ years of experience in a Marketing Operations, Lifecycle, or Growth role, with experience in Growth Engineering or GTM Ops, plus a track record of owning complex marketing communications programs across channels like Email, In-App, and SMS.

What skills are essential for this position?

Key skills include a knack for connecting systems and data tools to build scalable automation, a strong analytical mindset to turn data into actionable insights, and hands-on building expertise with APIs, webhooks, and LLMs.

Does this role involve managing a team?

Yes, you will lead, mentor, and support a talented team of marketers, handling their day-to-day execution and building relationships and infrastructure to support them.

What leadership qualities are they looking for?

They seek leadership that inspires and empowers, with clarity, empathy, and a focus on growth, along with collaborative nature that values other perspectives.

What makes a strong candidate for this role?

A strong candidate has 5+ years in relevant marketing roles, experience building scalable automations and integrations, proven leadership skills, and a collaborative, analytical approach to driving growth.

7shifts

Workforce management platform for restaurants

About 7shifts

7shifts is a workforce management platform designed for the restaurant industry, offering tools for scheduling, payroll, hiring, and compliance. It simplifies the hiring process and includes features for labor law compliance and staff engagement monitoring. The platform's AI-driven auto-scheduling and actionable insights help restaurant owners make informed decisions and improve operational efficiency. 7shifts aims to enhance team retention and guest experiences by addressing the specific needs of restaurant management.

Regina, CanadaHeadquarters

2014Year Founded

$127.4MTotal Funding

SERIES_CCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Company Equity

Flexible Work Hours

Remote Work Options

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Recent layoffs may impact 7shifts' operational capabilities and service quality.

Increased competition from Square's integrations could affect 7shifts' market share.

Dependency on Lightspeed's ecosystem may limit strategic flexibility for 7shifts.

Differentiation

7shifts offers a comprehensive platform tailored specifically for the restaurant industry.

The platform integrates scheduling, payroll, and compliance tools in one seamless solution.

AI-driven auto-scheduling enhances operational efficiency and decision-making for restaurant managers.

Upsides

7shifts ranked 382 on the 2024 Deloitte Technology Fast 500, showing strong growth.

Partnership with Lightspeed enhances 7shifts' integration capabilities and market reach.

Instant tip payouts feature meets high demand, boosting employee satisfaction and retention.

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