Manager, Global Product Marketing, Promo and Merchandise at Sol de Janeiro

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, Consumer GoodsIndustries

Requirements

Bachelor's degree in Marketing, Business, or related field
5+ years of experience in merchandise planning, promotions, or related roles within the beauty or consumer goods industry
Proven track record of success in developing and executing strategic merchandise and promotional initiatives to drive sales and profitability
Strong analytical skills, with the ability to manage cost of goods
Ability to leverage consumer insights and market data to inform decision-making and drive results
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
Leadership ability to manage and motivate others

Responsibilities

Manage the development and execution of gift sets + strategic merchandise plans for all global apparel and accessories, including seasonal and evergreen sets, GWPs (Gift with Purchase), PWPs (Purchase with Purchase), saleable merch, influencer gifting, etc., ensuring alignment with brand vision, consumer preferences, and market demands
Own product lifecycle from creative inception to delivery including daily vendor communication, relationship development, and negotiations to deliver high-quality, brand-enhancing products on time, and within budget
Constantly assess the latest market trends to inform disruptive innovation and growth opportunities within the category, applying consumer insights and competitive analysis to future development
Develop and pitch compelling product strategy presentations and creative briefs to leadership and cross-functional partners to gain alignment on category vision and objectives
Monitor and analyze category performance metrics, translating and presenting actionable insights to drive business growth

Skills

Key technologies and capabilities for this role

Product MarketingMerchandise PlanningPromotional StrategiesGift SetsGWPsPWPsInfluencer GiftingProduct Lifecycle ManagementBrand StrategyConsumer EngagementMarket Analysis

Questions & Answers

Common questions about this position

What experience is required for this role?

A Bachelor's degree in Marketing, Business, or related field is required, along with 5+ years of experience in merchandise planning, promotions, or related roles within the beauty or consumer goods industry.

What does this position report to?

The position reports to the Director of Global Product Marketing – Promo & Merchandise.

Is this role remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this role?

Candidates with a proven track record of success in developing merchandise and promotions in the beauty or consumer goods industry, along with experience in product lifecycle management, trend analysis, and cross-functional presentations, will stand out.

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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