Manager, Digital Health Commercial Marketing at Baxter International

Deerfield, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MedTech, Digital HealthIndustries

Requirements

Experience and skills in commercial marketing to position Baxter for growth in digital health and care communications
Expertise in market trends, voice of customer, and competitive activity
Ability to collaborate with sales teams on product messaging and positioning
Capability to support product release teams and lead launches
Partnership skills with Marketing Communications for campaigns and content
Knowledge to educate sales teams on positioning, targeting, and market intelligence
Support for customer interactions including site visits, presentations, demos, and tradeshows
Ability to foster customer relationships for testimonials and case studies
Monitoring skills for marketing performance, sales achievement, and competitive moves
Partnership with Upstream Marketing to share feedback and understand development roadmap

Responsibilities

Manage and support US downstream marketing and drive initiatives for Care Communications products
Provide input on annual marketing plan and drive implementation of product launches, digital marketing campaigns, content creation, and sales enablement
Serve as subject matter expert for market trends, voice of customer, and competitive activity
Collaborate with sales team to develop differentiated product messaging and positioning to accelerate funnel momentum and sales wins
Support product release teams from a Commercial Marketing perspective and lead launches of product updates to internal and external audiences
Partner with Marketing Communications to build interactive campaigns and innovative content for market awareness, lead generation, and deal closure
Educate sales team on product line positioning, targeting, and market intelligence to achieve annual financial goals
Partner with Marketing Communications to create or refresh sales tools like brochures or website content
Support customer interactions such as site visits, presentations/demos, and tradeshows
Foster customer relationships to build reference material like testimonials and case studies
Monitor marketing program performance, sales achievement, and competitive moves to refine strategy and marketing plans
Partner with Upstream Marketing to share voice of customer and sales feedback, understand development roadmap, and evolve downstream marketing

Skills

Digital Marketing

Commercial Marketing

Healthcare Marketing

Market Analysis

Strategic Marketing

Product Marketing

Patient Engagement

Care Communications

Nurse Call Systems

Medical Device Integration

Baxter International

Provides essential medical products and services

About Baxter International

Baxter International provides a wide range of medical products and services essential for healthcare. The company operates in several areas, including critical care, hospital care, nutritional care, renal care, and surgical care. Its products are used in various settings, from emergency rooms to home healthcare, helping to meet the needs of patients and healthcare professionals. Baxter develops, manufactures, and distributes medical devices, pharmaceuticals, and biotechnology products, generating revenue through sales to healthcare providers and institutions. A key aspect that sets Baxter apart from competitors is its recent acquisition of Hillrom, which enhances its ability to offer comprehensive healthcare solutions. The company's goal is to improve care outcomes and increase access to healthcare through continuous innovation and a focus on patient needs.

Deerfield, IllinoisHeadquarters

1931Year Founded

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Parental Leave

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Commuter Benefits

Mental Health Support

Risks

Needle-free injection technology could disrupt Baxter's traditional injection-based therapies.

Shift to home healthcare may require Baxter to adapt its product offerings.

Growing digital health importance necessitates further investment from Baxter to stay competitive.

Differentiation

Baxter's acquisition of Hillrom enhances its comprehensive healthcare solutions portfolio.

Strong focus on patient-centric innovation sets Baxter apart in the healthcare industry.

Baxter's partnerships, like with Ayogo, leverage digital health for improved patient outcomes.

Upsides

Baxter's investment in Medically Home aligns with the growing home healthcare market.

Rising demand for personalized medicine offers Baxter opportunities for targeted therapies.

Expansion in telehealth supports Baxter's integrated healthcare solutions strategy.

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