Manager, Brand Studio
Webflow$131,000 - $177,000/year
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive Finance, Financial ServicesIndustries
Requirements
- Strong mix of business knowledge and stakeholder management
- Omni-channel marketing experience
- Exceptional communication skills
- Proactive approach to becoming a subject matter expert in dealer finance offerings
- Strong data and analytical skills
- Ability to take a forward-thinking, strategic, and organized approach to marketing and turn broad concepts into fully fleshed out campaigns
- Strong stakeholder management skills, including understanding organizational priorities and business goals
- Strategic mindset with ability to quickly iterate and pivot based on new learnings
- Entrepreneurial spirit, self-driven initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
- Experience leading and managing creative processes, working with creative teams
- Excellent judgment to manage details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
- Passion for leveraging data, metrics
Responsibilities
- Develop integrated brand strategies and spearhead impactful marketing projects, serving as a key liaison and collaborator with cross-functional teams from Sales, Finance, Business Analysis, Product, Creative, Legal, etc
- Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy
- Develop a deep understanding of Capital One Auto’s Dealer Finance offerings, serving as a subject matter expert on the Brand team
- Create overarching value propositions and storytelling for dealer offerings, especially in new and undefined areas
- Lead strategic brand development of new and ongoing campaigns and testing initiatives for the Auto business
- Develop creative briefs, working closely with creative and execution partners to bring the business intent to life via compelling marketing deliverables while caring for the nuances of channel-specific execution systems, processes, and procedures
- Collaborate with analysts to understand and report on campaign performance and build on analysis to identify new opportunities to optimize marketing, test creative strategies, and segment audience
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
- Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
- Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives
- Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams
- Partner closely with data and business teams to expand upon and take ownership of Marketing ROI reporting, helping inform decision making and surface key learnings through immediate team and partner teams
- Building and carrying out the Dealer Finance marketing acquisition strategy
- Managing the creative development process
- Overseeing compliance reviews of marketing campaigns while working closely with creative partners, execution teams, and business analysts
Skills
Brand Marketing
B2B Marketing
Stakeholder Management
Omni-channel Marketing
Data Analysis
Analytical Skills
Marketing Strategy
Creative Development
Compliance Reviews
Value Propositions
Storytelling
Creative Briefs
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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