Manager Content at Abbott

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Pharmaceuticals, MarketingIndustries

Requirements

Over 10 years of experience in healthcare communications and clinical understanding
Specialization in translating complex clinical and scientific information into clear, engaging, and compliant content
Expertise in crafting promotional and educational materials for healthcare professionals (HCPs), patients, and the public, aligned with industry regulations and brand strategy
Strong grasp of therapeutic areas and communication challenges
Ability to simplify intricate medical information into accessible and compelling narratives
Knowledge and potential to discuss therapies with brand teams and medical teams
Versatility in writing styles and tones for varied formats and audiences
Impeccable grammar, spelling, and adherence to brand voice
Deep understanding of target groups and therapeutic domains
Strong research, organizational, and learning skills
Educational Qualifications: MBBS, BAMS, or B. Pharm (Bachelor of Pharmacy)
Key Competencies: High energy, integrity, empathy, strong relationship-building; expertise in medico-marketing copywriting, brand communication, marketing strategy; analytical ability to interpret customer insights and data; strong written, verbal, presentation skills; customer orientation with understanding of pharma, HCP, and patient needs

Responsibilities

Interpret client briefs and understand content/creative requirements, timelines, and target audience expectations
Develop content for marketing materials for HCPs, including: Brand Promise, Brand taglines, Visual Aids (VA), Leave-Behind Literature (LBL), Patient Education Leaflets, Video scripts (e.g., mechanism of action, awareness campaigns), Gamification content, Therapy shaping
Collaborate with marketing, creative, and client servicing teams to ideate and visualize concepts, translating briefs into actionable inputs for designers and artists
Deliver high-quality copy tailored to each creative asset
Serve as the single point of contact for all medical content and copy-related communication
Ensure all outgoing communication is medically accurate, brand-aligned, and quality-checked
Manage, guide, and mentor content team of 3 (mix of creative and medical writers)
Take end-to-end content ownership across assigned projects, including research, ideation, copywriting, visualization, and editing

Skills

Medico Marketing

Content Writing

Healthcare Communications

Clinical Writing

Scientific Writing

Copywriting

Regulatory Compliance

Therapeutic Areas

HCP Communications

Patient Education

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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