Manager, Commercial Analytics at Lindblad Expeditions

Seattle, Washington, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Hospitality, TourismIndustries

Requirements

Bachelor’s degree in Mathematics, Statistics, Data Analytics, or related field (Master’s preferred)
Minimum 2-3 years of experience in commercial, sales, marketing, or revenue analytics
Proficiency in BI tools (Power BI, Salesforce, or similar) with demonstrated experience designing dashboards and advanced visualizations
Strong SQL skills and writing queries for data selections and analyses
Familiarity with data warehouse/lake platforms (Snowflake, Databricks, or similar) preferred
Proficiency using CDP platforms where unified customer data is integrated from various sources
Familiarity with CRM systems (e.g. Salesforce, Upland, Adestra, IBM Marketing Cloud) and digital analytics platforms (Google Analytics, Amplitude, etc.)
Proven ability to collect, analyze, and interpret complex data, translate findings into insights, and present to senior leadership
Advanced experience with Python and Excel preferred
Excellent written, verbal, and storytelling skills, with ability to create impactful presentations in PowerPoint
Experience in travel, hospitality, or related industry preferred
Strong team player with the ability to operate in a cross-functional environment
Passion for using analytics to drive commercial performance, customer engagement, and strategic decision-making

Responsibilities

Collaborate to build an omnichannel view of marketing efforts (digital, email, print, social, direct mail), by developing business intelligence focused on B2B initiatives and on website traffic to complement insights focused on direct B2C marketing
Measure and report on website traffic, gleaning insights on sources, repeat visits, paths taken and culmination in online/offline bookings
Measure and report on the impact and ROI of initiatives by the sales team, including but not limited to B2B co-op marketing and covert exclusive agency offers
Design and develop dashboards and visualizations in Salesforce and Power BI, partnering with IT (IT sets up data cubes)
Partner with Revenue Management to track demand trends, booking curves, and performance versus forecast, providing insight into pricing, promotions, and channel mix

Skills

Key technologies and capabilities for this role

Commercial AnalyticsBusiness IntelligencePower BISalesforceDashboard DevelopmentData VisualizationWebsite AnalyticsROI AnalysisB2B MarketingDigital MarketingOmnichannel Marketing

Questions & Answers

Common questions about this position

What qualifications and experience are required for the Manager, Commercial Analytics role?

A Bachelor’s degree in Mathematics, Statistics, Data Analytics, or related field (Master’s preferred), minimum 2-3 years of experience in commercial, sales, marketing, or revenue analytics, strong SQL skills, and proficiency in BI tools like Power BI and Salesforce are required.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does the analytics team structure look like?

This position complements an existing analyst focused on B2C outbound direct marketing efforts, with this role emphasizing B2B efforts and digital marketing, as part of the broader analytics team.

What skills make a strong candidate for this role?

Strong candidates will have proficiency in BI tools like Power BI and Salesforce for dashboard design, advanced SQL skills, experience with data warehouses like Snowflake, and familiarity with CRM and digital analytics platforms, along with 2-3 years in commercial analytics.

Lindblad Expeditions

Specialized marine expedition travel company

About Lindblad Expeditions

Lindblad Expeditions offers specialized travel experiences focused on marine expeditions that prioritize conservation and sustainable tourism. Their trips are designed for adventure travelers and nature enthusiasts who seek educational experiences in remote natural environments. Guests can engage with scientists and naturalists, enhancing their understanding of the ecosystems they explore. The company’s fleet includes advanced exploration tools like kayaks and underwater cameras, allowing for in-depth exploration of marine life. Unlike competitors, Lindblad Expeditions emphasizes educational voyages in partnership with National Geographic, providing unique insights and access to pristine locations. The goal is to create memorable travel experiences that foster a deeper appreciation for nature and promote conservation efforts.

New York City, New YorkHeadquarters

1979Year Founded

$82.7MTotal Funding

IPOCompany Stage

Education, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Company Match

Long-Term Disability

Life Insurance

Vision Insurance

Dental Insurance

Flexible Spending Account/Flexible Spending Account

Pre-Tax Commuter Benefit

Paid Holidays

Floating Holiday Options

Unlimited Paid Time Off

Paid Vacation

Parental Leave

Sick Leave

Pet Insurance

Risks

Increased competition in the expedition cruise market challenges Lindblad's market position.

Expansion into the Amazon River region may lead to operational challenges.

New executive leadership could cause strategic shifts or instability during the transition.

Differentiation

Lindblad Expeditions partners with National Geographic for unique educational travel experiences.

The company offers state-of-the-art exploration tools for marine expeditions.

Lindblad focuses on conservation and sustainable tourism in remote natural environments.

Upsides

Growing interest in sustainable tourism aligns with Lindblad's conservation-focused offerings.

The rise of experiential travel benefits Lindblad's educational and adventure voyages.

Multi-generational travel trends create opportunities for family-oriented expedition packages.

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