Manager, Brand Management - Sparkling Flavors at The Coca-Cola Company

Seoul, South Korea, South Korea

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverages, FMCGIndustries

Requirements

Degree qualified, preferable Business/Commerce with Marketing Major
General marketing experience (preferred to have sales experience as well), with big and/or global brands and/or emerging local brands
Proven experience in leading business with holistic consumer marketing experience; market/business diagnostics, consumer in-depth insight identification, where and what-to-play portfolio strategy, innovation (business model, NPD), and campaign design/development, communication/creative development
Proven track record of leading complex projects with multiple senior stakeholders
Global communication skill, Fluent verbal and written English, to participate in global community
Attributes: Positivity, Resilience, Empowerment, Influencing others/strong interpersonal skills, Consumer empathy, strategic visioning, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious
Fluency in English and native level of Korean language skills

Responsibilities

Lead the development of short to mid-long term growth strategies and represent business plans for respective FSSD brands in Korea, setting the agenda, vision, business objectives & financial targets, for the acceleration of unlocking full business potential
Lead brand business diagnosis (consumer centric, as well as channels, competition, packages, customers and trends), strategy proposal, new innovation pipeline development, transformative campaign planning/execution, and market operation execution with excellence
Build a stronger NETWORKING organization to deliver high quality plans, resolving the constructive conflicts
Partners with cross-functional team, and external stakeholders (e.g. customers, bottlers, agencies) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way
Work closely with the Global FSSD community network to ensure local market dynamics are well reflected in global strategy development as well as to synergize with other markets for bigger enterprise-wise contribution with the scale, efficiency and expertise
Daily on-going business operation - Brand business diagnosis holistic analysis (consumer centric, both macro & market trends, competition, package/VIS, channels, customer), trouble shooting
Solid FSSD initiatives planning and execution across multiple brands, with each brand marketing calendar (e.g., products, packages, communications and promotional activities)
Build a strong team, supporting the capability development of team members in J&SK OU

Skills

Brand Management

Marketing Strategy

Business Planning

Innovation Pipeline

Consumer Insights

Competitive Analysis

Campaign Execution

Cross-functional Collaboration

Strategic Planning

Market Operations

Networking

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

Land your dream remote job 3x faster with AI

Try Jobo Free