Reddit

Machine Learning Manager - Ads Creative Effectiveness

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Advertising TechnologyIndustries

About Reddit

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

About the Role

Reddit’s newly minted Ads Creative Effectiveness team sits at the heart of our creative strategy, building generative-AI and predictive products that help advertisers ship high-impact campaigns. As the team’s manager, you will set the technical vision, scale a scrappy “startup-within-Reddit,” and deliver ML-powered tools, from image/headline generators to real-time creative ranking, that raise the performance bar for every advertiser on the platform.

What you’ll do

  • Lead & Grow: Hire, mentor, and retain a diverse crew of MLEs and software engineers with a strong product mindset. Foster a culture of rapid iteration, ownership, and inclusion.
  • Set Vision: Work with product to define long term roadmaps that aligns generative AI bets with Ads OKRs. Translate fuzzy ideas into concrete milestones, measurable outcomes, and define technical steps that answer “how do we best build this?”.
  • Ship Products: Launch and scale LLM/VLM-powered generators (images, video, text) and predictive models (creative quality scores, brand-lift). Own the full lifecycle from prototype to production.
  • Build Systems: Architect low-latency generation/serving stacks and petabyte-scale feature pipelines that meet privacy, safety, and compliance requirements.
  • Drive Experiments: Establish rigorous A/B and causal-inference frameworks; quantify lift, marketplace impact, and advertiser ROI.
  • Partner Broadly: Collaborate with Product, Sales, Policy, UX, and sibling Ads ML teams to integrate ACE capabilities into the self-serve flow and the ad auction.
  • Guardrails & Safety: Embed brand-safety filters, copyright checks, and human-in-the-loop escalation paths to protect users and advertisers.

What we’re looking for

  • Deep ML Expertise: Hands-on experience with tree models, neural nets, ranking, and especially LLM/VLM fine-tuning & RLHF/RLPF for ads.
  • Scalable Systems Know-How: Proven track record building high-throughput, low-latency services and real-time data pipelines.
  • Quant & Experimentation Chops: Comfort with uplift metrics, variance, and causal inference ensures shipping impactful features.
  • Ads / Marketplace Insight: Understanding auction dynamics and advertiser pain points to create tools that drive revenue and retention.
  • Startup Mindset: Bias to action, comfort with ambiguity, and scrappiness: ACE was formed via startup acquisition and still moves fast.
  • People Leadership: Experience mentoring and scaling high-impact ML teams; strong coaching and performance-management skills.
  • Communication Superpowers: Able to distill complex ML trade-offs for executives, product managers, and non-technical stakeholders alike.

Nice-to-have

  • Prior work on ad-creative tooling (headline generators, pre-test models, auto-captioning, etc.).
  • Experience navigating brand-safety, privacy, or copyright frameworks in generative AI products.

What We Offer

  • A dynamic, supportive work environment with a diverse team of engineers and cross-functional partners
  • Opportunities for professional growth and development, with a focus on continuous learning and skill-building
  • A competitive salary and benefits package, with a focus on work-life balance and employee well-being
  • Flexible work arrangements, including remote work options, to support your individual needs and preferences
  • The chance to work on high-impact projects that drive real results for our users and advertisers

Benefits

  • Comprehensive Healthcare Benefits
  • 401k Matching
  • Workspace benefits for your home office
  • Personal & Professional development funds
  • Family Planning Support

Skills

Machine Learning
Generative AI
Predictive Modeling
LLM
VLM
Image Generation
Text Generation
Video Generation
A/B Testing
Causal Inference
Product Management
System Architecture
Data Pipelines
Hiring
Mentoring
Leadership

Reddit

Online platform for community discussions and content

About Reddit

Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.

San Francisco, CaliforniaHeadquarters
2005Year Founded
$1,177.1MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Benefits

Comprehensive health benefits
Flexible unlimited vacation days & monthly global wellness days
Family planning funds & 4+ months paid parental leave
Personal & professional development funds
Paid volunteer time off
Workspace & home office benefits

Risks

Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.
AI tools like 'Reddit Answers' may raise privacy and data usage concerns.
NFT market expansion exposes Reddit to volatility and regulatory scrutiny.

Differentiation

Reddit's unique voting system promotes engaging and authentic content discovery.
The platform's diverse communities cater to a wide range of interests and discussions.
Reddit's AI-powered tools enhance user experience and content moderation.

Upsides

Reddit's confidential IPO plans signal potential growth and market expansion.
AI-driven content moderation can improve user safety and platform reliability.
Expansion into blockchain and NFTs opens new revenue streams and user engagement.

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