Loyalty Strategy Lead at Target

Minneapolis, Minnesota, United States

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$92,000 – $166,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

RetailIndustries

Requirements

Leadership, strategic vision, and analytical expertise to shape brand ethos, messaging, and visual identity
Branding expertise, strategic foresight, strong organization, and ability to influence global partners across marketing, digital, UX, and creative
Grounded in guest insights and business priorities to define communication of loyalty value across channels
Ability to shape creative briefs, orchestrate and prioritize work against project timelines, and drive cross-functional collaboration
Commitment to partnership and collaboration to rally internal and external partners for alignment and common outcomes
Ability to connect teams, build relationships, champion a clear vision, and drive consistency across guest touchpoints

Responsibilities

Lead development and evolution of the Target Circle brand toolkit—including positioning, messaging, visual treatment, and guidelines to inform cross-channel activation
Translate program goals into data-informed branding & marketing strategies including activations across channels and guest-facing comms (site, app, and owned media)
Collaborate on quarterly and in-season planning to guide roadmap for brand evolution
Identify and mitigate risks to deliverables; proactively manage stakeholder alignment across internal teams

Skills

Key technologies and capabilities for this role

Loyalty ProgramsMarketing StrategyBrandingGuest EngagementCross-Functional CollaborationBusiness ObjectivesProgram ManagementInsights Analysis

Questions & Answers

Common questions about this position

What is the pay range for the Loyalty Strategy Lead position?

The pay range is $92,000.00 - $166,000.00. Pay is based on several factors including labor markets, education, work experience, and certifications.

What benefits does Target offer to eligible team members?

Target offers comprehensive health benefits including medical, vision, dental, life insurance, 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What key skills are required for the Loyalty Strategy Lead role?

The role requires leadership, strategic vision, analytical expertise, branding expertise, strategic foresight, strong organization, and ability to influence global partners across marketing, digital, UX, and creative.

What does Target's company culture emphasize?

Target emphasizes a creative, innovative Guest Engagement organization that studies guests for insights, crafts interactions to build brand love, and values partnership, collaboration, and alignment across functions.

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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