Local Marketing Specialist - House of Sport at Dick's Sporting Goods

Amherst, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Sporting Goods, MarketingIndustries

Requirements

Bachelor's Degree (4-year college degree in Marketing, Advertising, Business Administration or Communications)
1-3 years of related experience as a regional or company marketer, brand ambassador, or professional in a retail environment
Possess a valid driver’s license
Successfully pass comprehensive criminal background and motor vehicle checks
Excellent interpersonal and team building skills
Ability to multi-task and work independently

Responsibilities

Develop and foster strong relationships that make an impact in the community, drive company initiatives and awareness of the House of Sport brand pillars – assortment, experience, service, and community
Serve as a resource to local athletes in our areas, supporting active lifestyle, athletics, education, and community programming
Support local partners through sponsorships that drive full-funnel value via awareness, engagement, traffic, and sales
Manage and track all sponsorship agreements and asset distribution using software program
Ensure proper execution of sponsorship deliverables with leagues, teams, organizations, etc. to maximize the ROI
Develop one-of-a-kind strategies for in-store events and in-market activations that ladder to key moments for the brand
Manage local budget and related expenses
Develop and activate local marketing outreach strategies to drive incremental awareness and acquisition
Provide consistent and robust market intel to drive future strategies while serving as Marketing representative on Store Leadership team, led by the HOS Executive Director, to support local business goals
Support creation of event activation assets for store placements and on Gametime scheduling platform
Manage and monitor customer outreach via reservations scheduling tool inbox
Support execution of all House of Sport marketing activities, vendor events, and other related initiatives as needed
Serve as cross-functional liaison between House of Sport, CSC and external partners to ensure best-in-class execution of programs from concept to conclusion
Be responsible for content capture of owned events for use on national social handles and other O&O channels
Evaluate qualitatively and quantitatively each event, report learnings, and proactively suggest enhanced measures of success
Serve as local representative for The DICK’S Sporting Goods Foundation, community giving and charitable programs
Manage local grant program to impact HOS community through equipment donations, community grants, and other programming
Leverage, evaluate and fulfill Dick’s Sporting Goods donations requests from your local community
Deliver level of excellence and professionalism across all efforts. Be a face of our brand for House of Sport
Manage Local Marketing Budget for designated HOS location, ensuring cost-effectiveness and ROI
Deliver seamless communication and collaboration across teams
Develop relationships with vendors, sales reps, and service organizations that do business with our company

Skills

Key technologies and capabilities for this role

Partnership ManagementSponsorship ActivationEvent PlanningBudget ManagementMarketing StrategyCommunity EngagementMarket IntelligenceROI TrackingAsset Distribution Software

Questions & Answers

Common questions about this position

Is this a remote position or does it require on-site work?

This information is not specified in the job description.

What salary or compensation can I expect for this role?

This information is not specified in the job description.

What key skills are required for the Local Marketing Specialist role?

Key skills include partnership and sponsorship management, event execution, local marketing strategy development, budget management, and relationship building with community partners.

What is the company culture like at House of Sport by DICK'S Sporting Goods?

The culture emphasizes obsessing over athletes, delivering first-class service, inspiring teammates, creating inclusive and diverse workforce, and challenging retail norms while focusing on community impact.

What makes a strong candidate for this Local Marketing Specialist position?

Strong candidates are passionate about community impact, skilled in building relationships, executing events, managing budgets, and driving marketing strategies to support athletes and brand pillars.

Dick's Sporting Goods

Retailer of sporting goods and apparel

About Dick's Sporting Goods

DICK'S Sporting Goods is a retailer specializing in sporting goods, offering a variety of products such as sports equipment, apparel, and footwear. The company operates both physical stores and an online platform, allowing customers to shop in a way that suits them best. Customers can take advantage of financing options, such as 0% APR for larger purchases, making it easier to buy what they need. DICK'S Sporting Goods also has a loyalty program called ScoreCard, which rewards customers for their purchases, encouraging them to return. What sets DICK'S apart from competitors is its commitment to customer satisfaction, highlighted by its Best Price Guarantee, and its focus on social responsibility, believing in the positive impact of sports on lives. The goal of DICK'S Sporting Goods is to provide quality sporting goods while giving back to the community and promoting ethical business practices.

Coraopolis, PennsylvaniaHeadquarters

1948Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Increased competition from digital-first retailers could erode market share.

Closure of 35 stores in California may impact regional sales and brand presence.

Geopolitical tensions and elevated interest rates pose risks to supply chain stability.

Differentiation

DICK'S Sporting Goods offers exclusive brands and experiential retail strategies.

The company has a strong omnichannel presence, integrating online and physical stores.

DICK'S loyalty program, ScoreCard, enhances customer retention and repeat business.

Upsides

Experiential retail strategies are gaining traction, boosting customer engagement and sales.

The rise of 'athleisure' fashion aligns with DICK'S product offerings.

DICK'S Sporting Goods' strategic investments in House of Sport and Field House concepts fuel growth.

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