Lifesciences Integrated Campaign Leader at Rockwell Automation

Milwaukee, Wisconsin, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, Manufacturing, Industrial AutomationIndustries

Requirements

Bachelor’s degree

Responsibilities

Develop annual marketing plan and budget requirements as part of the Global Industry Marketing COE team during annual operational planning cycle, ensuring consistency with business goals and growth targets
Collaborate with Global LS sales leaders to ensure closed-loop feedback, seamless communication, and timely elevation of challenges and priorities
Collaborate with broader Global Marketing organization (Marcom, Events, Digital, Demand Generation, Social, PR) to execute integrated campaigns; lead a matrixed campaign crew
Manage LS marketing budget, spend tracking, ROI measurement, and tracking of plan vs. actual spend
Ensure global industry message alignment within regional focused campaigns (NA, EMEA, AP, LA) and appropriate budget allocations
Interface with LS customers to develop collaborations for webinars, conference presentations, articles, and blogs; identify trends and translate into investment opportunities and strategies
Develop and maintain network of marketing vendors, industry associations, and societies; establish thought leadership through presentations, blogs, and success stories; evaluate ROI for memberships
Participate in global projects as a member of the Global Industry Marketing team, contribute to strategic content creation, Automation Fair planning, and other global workstreams
Responsible for industry proof points, campaign material, collateral for trade conferences, and sales enablement support
Lead planning of LS marketing program at Automation Fair, including booth, demos, partner demos, customer presentations, panels, enablement, and booth staffing
Lead end-to-end integrated campaigns for Lifesciences industry, including campaign planning, global tactical execution, reporting, and tracking/reporting on monthly/quarterly targets to CMO and Marketing Leadership Team
Work closely with LS-focused sales teams (Global accounts and Regional) to support marketing plan, enable sales, capture feedback, and measure key campaign performance metrics

Skills

Key technologies and capabilities for this role

Integrated Campaign ManagementMarketing Budget ManagementROI MeasurementCampaign PlanningGlobal Marketing ExecutionMatrix Organization LeadershipSales EnablementPerformance Reporting

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This is a hybrid role requiring work in one of Rockwell Automation's office locations.

What are the key responsibilities of the Lifesciences Integrated Campaign Leader?

Key responsibilities include developing annual marketing plans and budgets, collaborating with sales leaders for feedback loops, leading matrixed campaign crews across marketing functions, managing budget tracking and ROI measurement, and interfacing with LS customers for trends and collaborations.

What is the reporting structure for this role?

The role reports to the Head of Global Industry Strategy and Marketing - Life Sciences and involves leading a matrixed campaign crew with regional marketing leads and other functions, while tracking and reporting to the CMO and Marketing Leadership Team.

What does Rockwell Automation's company culture emphasize?

The company culture welcomes makers, forward thinkers, and problem solvers, with employees energized by solving problems that make the world more productive, sustainable, and agile, particularly supporting lifesciences customers providing life-saving medicine.

What experience makes a strong candidate for this role?

Strong candidates will have experience leading integrated marketing campaigns in a matrix organization, managing budgets and ROI, collaborating across global regions and sales teams, and interfacing with industry customers in lifesciences.

Rockwell Automation

Industrial automation and information technology solutions

About Rockwell Automation

Rockwell Automation provides hardware, software, and services aimed at improving operational efficiency and sustainability in various industries, including manufacturing and food and beverage. Their products work by integrating advanced technology to streamline processes, enhance reliability, and reduce operational costs. This includes alarm notification software, cybersecurity solutions, and computerized maintenance management systems. What sets Rockwell Automation apart from competitors is their strong emphasis on sustainability and tailored solutions for specific industry needs, helping clients meet environmental standards and improve productivity. The company's goal is to drive better outcomes for clients through technological innovation and comprehensive support.

Milwaukee, WisconsinHeadquarters

1903Year Founded

$39.1MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise Software, CybersecurityIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Paid Time off

Parental Leave

Caregiver Leave

Flexible Work Hours

Risks

Emerging AI-driven automation companies threaten Rockwell's market share with competitive solutions.

Rapid AI advancements may outpace Rockwell's offerings, requiring significant R&D investment.

Supply chain vulnerabilities, especially in semiconductors, could disrupt Rockwell's production schedules.

Differentiation

Rockwell Automation integrates cutting-edge technology to enhance operational efficiency and sustainability.

The company offers tailored solutions for diverse industries, including manufacturing and food and beverage.

Rockwell Automation emphasizes sustainability, helping clients meet environmental standards and consumer demands.

Upsides

Increased adoption of AI-driven predictive maintenance aligns with Rockwell's focus on operational efficiency.

The rise of Industry 4.0 technologies drives demand for Rockwell's integrated automation solutions.

Growing digital twin technology market offers expansion opportunities for Rockwell's software offerings.

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