Lead Product Marketing at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Telecommunications, MarketingIndustries

Requirements

Bachelor’s degree (BS/BA) desired
5+ years of related experience
Certification required in some areas
Office presence minimum of 5 days per week in Dallas, Texas (no relocation offered)
Experienced professional recognized as an expert with broad and in-depth knowledge
Ability to creatively resolve complex issues, lead significant projects with strategic autonomy, influence executive decisions, mentor less experienced staff, implement long-term plans, and collaborate with senior leadership

Responsibilities

Conduct and analyze investigative studies to evaluate market share, effectiveness of current marketing and sales programs, and feasibility of new products using statistical tools for actionable insights and recommendations
Develop and present detailed reports on research findings to marketing management and stakeholders using clear visual aids
Collaborate with marketing management to develop and refine marketing plans and programs based on research insights, aligning with strategic goals and market opportunities
Provide expert consultation at all levels of marketing to identify new opportunities, capitalize on them, and assess departmental improvements for enhanced marketing effectiveness
Design, develop, and implement launch strategies and marketing programs to position products/services, drive customer engagement, and support sales growth
Perform other duties as assigned, including continuous monitoring of market trends, secondary data analysis, customer segmentation, journey mapping, and supporting marketing/research functions

Skills

Key technologies and capabilities for this role

Market ResearchStatistical AnalysisData InterpretationResearch ReportsVisual AidsMarketing PlansCustomer SegmentationJourney MappingLaunch StrategiesProduct Positioning

Questions & Answers

Common questions about this position

What is the salary range for the Lead Product Marketing role?

The position earns between $143,800-$215,800 USD annually, with individual starting salary depending on geography, experience, expertise, and education/training.

Is this a remote position or does it require office presence?

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted, with no relocation offered.

What experience and education are required for this role?

A Bachelor’s degree (BS/BA) is desired along with 5+ years of related experience. Certification is required in some areas.

What benefits are offered to employees in this role?

Benefits include medical/dental/vision coverage, 401(k) plan, tuition reimbursement, paid time off and holidays (at least 23 days vacation and 9 holidays), paid parental leave, paid caregiver leave, and additional sick leave.

What kind of professional background makes a strong candidate for this position?

An experienced professional recognized as an expert with broad and in-depth knowledge, who creatively resolves complex issues, leads significant projects with strategic autonomy, influences executive decisions, mentors staff, and collaborates with senior leadership.

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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