[Remote] Lead Product Manager - Enterprise Marketing Governance Database (Reusable Language) at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s Degree in Marketing, Communications, Healthcare Management, related field, or equivalent experience
5+ years of experience in product management or marketing technology
Experience with governance platforms (e.g., Adobe Workfront), content management systems, and language libraries
Exceptional attention to detail, organizational skills, and stakeholder management capabilities
Strong strategic thinking, operational execution, and change management skills
Proven ability to lead cross-functional initiatives and influence without direct authority in a fast-paced, matrixed environment

Responsibilities

Lead governance and compliance capability initiatives for marketing communications
Partner with legal and compliance teams to ensure marketing materials adhere to regulations
Define and implement the strategy for reusable language across all business segments
Develop and maintain tooling, processes, and policies to support scalable language reuse
Manage the day-to-day operations of the reusable, approved marketing language database
Influence and guide cross-functional teams to adopt governance and messaging best practices
Facilitate training and enablement efforts to promote consistent messaging and governance adherence
Support timely review and feedback processes that accelerate agile marketing execution
Monitor usage trends of reusable language and governance workflows to identify opportunities for standardization and optimization
Lead continuous improvement initiatives to enhance efficiency, reduce risk, and improve member experience
Provide strategic insights and reporting to leadership on governance performance and messaging impact

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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