Lead, Integrated Media Marketplace & Capabilities Asia Pacific / Latin America (APLA) at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Consumer Goods, SportswearIndustries

Requirements

Bachelor's degree in Marketing, or related field; will accept any suitable combination of education, experience and training
6+ years’ experience in media advertising with a focus on activation, experimentation and omni-channel tactics
Knowledgeable in ad technology – data backbones, clean rooms, measurement, CDP, digital product, etc
Ability to navigate matrix organizations and influence teams
Strong analytical skills & comfort with getting your “hands dirty” diving deep into the projects alongside Digital Marketing, Retail Marketing, and Ad Tech professionals
Detail-oriented with strong project management skills with the ability to prioritize and manage multiple tasks simultaneously
Excellent written and verbal communication skills, including building persuasive presentations to advocate for advancement in the media space
Proven track record of working highly-collaboratively and cross-functionally, including with various marketing subject areas, data and technical teams
Great teammate - positive mentality. Ability to rapidly learn new things
Ability to travel approximately 10% of the time

Responsibilities

Work across Paid Media and adjacent teams to ensure connecting strategies and tactics across Brand x Sport x Product with 365 & Always On x Consumer Moments across Owned ecosystem (Nike Direct x Retail)
Maximize the use of technology and data to steer and optimize multi-million dollar media programs
Partner heavily with Geo Sport Media teams, Geo Digital Marketing and Retail Marketing teams, local Territory Media teams, Global Media teams to drive connection and seamless journeys
Partner deeply with media agencies to develop and execute integrated media strategies and frameworks across APLA geographies

Skills

Integrated Media

Media Marketplace

Digital Marketing

Advertising Technology

Cross-functional Collaboration

Media Planning

Stakeholder Management

Matrixed Organization

Brand Marketing

Retail Media

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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